TY - JOUR
T1 - Factors that Affecting Behavioral Intention in Online Transportation Service
T2 - 4th Information Systems International Conference 2017, ISICO 2017
AU - Septiani, Rizky
AU - Handayani, Putu Wuri
AU - Azzahro, Fatimah
N1 - Funding Information:
We want to convey our gratitude to the Directorate of Research and Community Engagement Universitas Indonesia for the Program Hibah Publikasi Internasional Terindeks untuk Tugas Akhir Mahasiswa (PITTA), grant No. 416/UN2.R3.1/HKP.05.00/2017.
Publisher Copyright:
© 2018 The Authors.
PY - 2017
Y1 - 2017
N2 - This study aims to analyze factors that affect the user's behavioral Intention on one of online transportation services in Indonesia: GO-JEK. These factors are derived from several IT adoption theories, namely, Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), and Diffusion of Innovation (DOI) theory. This study uses a quantitative approach with a total of 1,2792 collected respondents. The data gathered within this study is being analyzed using covariance based Structural Equation Model (CB-SEM) method using AMOS 22.0 software. This study found that the factors of internal perception (perceived ease of use), external influences (subjective norm), innovation characteristic (compatibility), perceived enjoyment and variety of service influence the behavioral intention of users on online transportation service in Indonesia.
AB - This study aims to analyze factors that affect the user's behavioral Intention on one of online transportation services in Indonesia: GO-JEK. These factors are derived from several IT adoption theories, namely, Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), and Diffusion of Innovation (DOI) theory. This study uses a quantitative approach with a total of 1,2792 collected respondents. The data gathered within this study is being analyzed using covariance based Structural Equation Model (CB-SEM) method using AMOS 22.0 software. This study found that the factors of internal perception (perceived ease of use), external influences (subjective norm), innovation characteristic (compatibility), perceived enjoyment and variety of service influence the behavioral intention of users on online transportation service in Indonesia.
KW - Behavioral intention
KW - GO-JEK
KW - Indonesia
KW - m-commerce
KW - online transportation
UR - http://www.scopus.com/inward/record.url?scp=85041526496&partnerID=8YFLogxK
U2 - 10.1016/j.procs.2017.12.183
DO - 10.1016/j.procs.2017.12.183
M3 - Conference article
AN - SCOPUS:85041526496
SN - 1877-0509
VL - 124
SP - 504
EP - 512
JO - Procedia Computer Science
JF - Procedia Computer Science
Y2 - 6 November 2017 through 8 November 2017
ER -
