Factors Influencing Users Acceptance of Online Consultation Feature on the SOBAT-UKM Portal

Yunia Mandala Sari, Betty Purwandari, Riri Satria, Yekti Wirani, Iis Solichah, Tashia Indah Nastiti

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Citation (Scopus)

Abstract

The emergence of digital economy has motivated PT Telkom Indonesia to launch SOBAT-UKM portal. It aims to support Small and Medium Enterprises (SMEs) in Indonesia. The portal has an e-consultation feature, which provides online business discussion between business experts and the SMEs. Despite its significant benefits, the utilization of e-consultation feature only reached 10.54% of the yearly target set by PT Telkom. To address this problem, a study was conducted to investigate factors affecting the low users' acceptance. The Unified Theory of Acceptance and Use of Technology (UTAUT) was used to construct the research model and a questionnaire for data collection. The data were analyzed with Partial Least Square-Structural Equation Modeling (PLS-SEM). The results indicate that the influencing factors are Social Influence, Effort Expectancy, Facilitating Conditions, User Behavior, and Behavioral Intention.

Original languageEnglish
Title of host publication2018 International Conference on Information Technology Systems and Innovation, ICITSI 2018 - Proceedings
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages278-283
Number of pages6
ISBN (Electronic)9781538656938
DOIs
Publication statusPublished - 22 Apr 2019
Event5th International Conference on Information Technology Systems and Innovation, ICITSI 2018 - Bandung - Padang, Indonesia
Duration: 22 Oct 201826 Oct 2018

Publication series

Name2018 International Conference on Information Technology Systems and Innovation, ICITSI 2018 - Proceedings

Conference

Conference5th International Conference on Information Technology Systems and Innovation, ICITSI 2018
CountryIndonesia
CityBandung - Padang
Period22/10/1826/10/18

Keywords

  • E-consultation
  • PLS-SEM
  • UTAUT

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