TY - GEN
T1 - Factors Influencing Users Acceptance of Online Consultation Feature on the SOBAT-UKM Portal
AU - Sari, Yunia Mandala
AU - Purwandari, Betty
AU - Satria, Riri
AU - Wirani, Yekti
AU - Solichah, Iis
AU - Nastiti, Tashia Indah
N1 - Publisher Copyright:
© 2018 IEEE.
PY - 2019/4/22
Y1 - 2019/4/22
N2 - The emergence of digital economy has motivated PT Telkom Indonesia to launch SOBAT-UKM portal. It aims to support Small and Medium Enterprises (SMEs) in Indonesia. The portal has an e-consultation feature, which provides online business discussion between business experts and the SMEs. Despite its significant benefits, the utilization of e-consultation feature only reached 10.54% of the yearly target set by PT Telkom. To address this problem, a study was conducted to investigate factors affecting the low users' acceptance. The Unified Theory of Acceptance and Use of Technology (UTAUT) was used to construct the research model and a questionnaire for data collection. The data were analyzed with Partial Least Square-Structural Equation Modeling (PLS-SEM). The results indicate that the influencing factors are Social Influence, Effort Expectancy, Facilitating Conditions, User Behavior, and Behavioral Intention.
AB - The emergence of digital economy has motivated PT Telkom Indonesia to launch SOBAT-UKM portal. It aims to support Small and Medium Enterprises (SMEs) in Indonesia. The portal has an e-consultation feature, which provides online business discussion between business experts and the SMEs. Despite its significant benefits, the utilization of e-consultation feature only reached 10.54% of the yearly target set by PT Telkom. To address this problem, a study was conducted to investigate factors affecting the low users' acceptance. The Unified Theory of Acceptance and Use of Technology (UTAUT) was used to construct the research model and a questionnaire for data collection. The data were analyzed with Partial Least Square-Structural Equation Modeling (PLS-SEM). The results indicate that the influencing factors are Social Influence, Effort Expectancy, Facilitating Conditions, User Behavior, and Behavioral Intention.
KW - E-consultation
KW - PLS-SEM
KW - UTAUT
UR - http://www.scopus.com/inward/record.url?scp=85065177705&partnerID=8YFLogxK
U2 - 10.1109/ICITSI.2018.8696047
DO - 10.1109/ICITSI.2018.8696047
M3 - Conference contribution
AN - SCOPUS:85065177705
T3 - 2018 International Conference on Information Technology Systems and Innovation, ICITSI 2018 - Proceedings
SP - 278
EP - 283
BT - 2018 International Conference on Information Technology Systems and Innovation, ICITSI 2018 - Proceedings
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 5th International Conference on Information Technology Systems and Innovation, ICITSI 2018
Y2 - 22 October 2018 through 26 October 2018
ER -
