Factors influencing user intention in opening personal data on social media

Kevin Sutarno, Brian Estadimas, Amira Taliya, Damar Wardoyo, Ika Chandra Hapsari, Achmad Nizar Hidayanto, Bobby A.A. Nazief

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The development of IT encourages the increased use of social media. A lot of internet users uses social media since the benefit they get from it, such as building, developing, and maintaining social relationships through sharing personal information. Despite the success of social media, privacy concerns have risen over the past few years. This study explores factors that encourage and hinders social media users from disclosing their personal information on social media, based on three frameworks, which are UTAUT2, Social Cognitive Theory, and Privacy Calculus. There are 155 respondents for this research. This research uses SmartPLS software for processing the data. As a result, the factors that influence people's intention to disclose personal data, including benefits of information disclosure, information control, perceived risks, and user self-presentation behavior.

Original languageEnglish
Title of host publication2020 5th International Conference on Informatics and Computing, ICIC 2020
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781728180472
DOIs
Publication statusPublished - 3 Nov 2020
Event5th International Conference on Informatics and Computing, ICIC 2020 - Virtual, Jakarta, Indonesia
Duration: 3 Nov 20204 Nov 2020

Publication series

Name2020 5th International Conference on Informatics and Computing, ICIC 2020

Conference

Conference5th International Conference on Informatics and Computing, ICIC 2020
CountryIndonesia
CityVirtual, Jakarta
Period3/11/204/11/20

Keywords

  • Personal information
  • Privacy Calculus
  • Privacy concern
  • SmartPLS
  • Social Cognitive Theory
  • Social media
  • UTAUT2

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