Factors Influencing the Use of Donation-Based Crowdfunding Platforms in Indonesia and The Development Strategies

The use of donation-based crowdfunding platforms in Indonesia is still not optimal, despite the country being known as one of the most generous in the world. This study discusses the factors that influence the use of donation platforms in Indonesia, namely perceived ease of use, perceived usefulness, platform trust, subjective norm, and gamification. Perceived ease of use and perceived usefulness are of concern because the public is still hindered by administration and platform use. Platform trust is an important factor because of concerns over violations that occur on the platform, reflected in reputation and information quality. Subjective norm are related to communities that have started using donation platforms with a potential significant number of donations. Another challenge of using donation platforms is low user engagement and retention, which can be improved through gamification. The results of this study 11 of 13 hypotheses accepted show that the perceived ease of use, perceived usefulness, and platform trust have a positive effect on behavioral intention, and behavioral intention has a significant effect on crowdfunding implementation. Meanwhile, the subjective norm does not directly affect behavioral intention, but mediated by the perceived usefulness. Gamification does not have a significant effect on behavioral intention, but has a significant effect on crowdfunding implementation, meaning that gamification will be useful for increasing retention rather than attracting users to adopt. The results of this study are processed with the VIKOR method to determine the priority scale of alternative strategies that can be developed to improve the performance of the donation platform. This study can be a guide for donation platform developers to increase the use of donation-based crowdfunding platforms in Indonesia.