TY - GEN
T1 - Factors influencing mobile tourism recommender systems adoption by smart travellers
T2 - 1st International Conference on Design, Operation and Evaluation of Mobile Communications, MOBILE 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020
AU - Inan, Dedi I.
AU - Abidin, Zaenal
AU - Hidayanto, Achmad Nizar
AU - Rianto, Muhammad Erlangga
AU - Zakiri, Fadhlan
AU - Praharsa, Muhammad Dimas
AU - Phusavat, Kongkiti
N1 - Publisher Copyright:
© Springer Nature Switzerland AG 2020.
PY - 2020
Y1 - 2020
N2 - This study aims to investigate the role of perceived value and parasocial interaction that encourages smart travellers in adopting mobile tourism recommendation systems (MTRS). This research is conducted by distributing an online questionnaire and obtained 172 respondents. The results show that functional, hedonic, and social value affect the perceived usefulness of the tourism recommendation system. While social interaction is only influenced by social value, both perceived usefulness and parasocial interaction affect the smart traveller’s intention to use and recommend MTRS. Thus, this research contributes both on practices and theory, in particular revealing the perceived values of MTRS and their impact on parasocial interaction and adoption intention, which is rarely explored in the literature.
AB - This study aims to investigate the role of perceived value and parasocial interaction that encourages smart travellers in adopting mobile tourism recommendation systems (MTRS). This research is conducted by distributing an online questionnaire and obtained 172 respondents. The results show that functional, hedonic, and social value affect the perceived usefulness of the tourism recommendation system. While social interaction is only influenced by social value, both perceived usefulness and parasocial interaction affect the smart traveller’s intention to use and recommend MTRS. Thus, this research contributes both on practices and theory, in particular revealing the perceived values of MTRS and their impact on parasocial interaction and adoption intention, which is rarely explored in the literature.
KW - Mobile tourism recommender systems
KW - Parasocial interaction
KW - Perceived value
KW - Smart tourism
KW - Technology adoption
UR - http://www.scopus.com/inward/record.url?scp=85088750512&partnerID=8YFLogxK
U2 - 10.1007/978-3-030-50350-5_5
DO - 10.1007/978-3-030-50350-5_5
M3 - Conference contribution
AN - SCOPUS:85088750512
SN - 9783030503499
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 52
EP - 62
BT - Design, Operation and Evaluation of Mobile Communications - 1st International Conference, MOBILE 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Proceedings
A2 - Salvendy, Gavriel
A2 - Wei, June
PB - Springer
Y2 - 19 July 2020 through 24 July 2020
ER -