Factors influencing mobile tourism recommender systems adoption by smart travellers: Perceived value and parasocial interaction perspectives

Dedi I. Inan, Zaenal Abidin, Achmad Nizar Hidayanto, Muhammad Erlangga Rianto, Fadhlan Zakiri, Muhammad Dimas Praharsa, Kongkiti Phusavat

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This study aims to investigate the role of perceived value and parasocial interaction that encourages smart travellers in adopting mobile tourism recommendation systems (MTRS). This research is conducted by distributing an online questionnaire and obtained 172 respondents. The results show that functional, hedonic, and social value affect the perceived usefulness of the tourism recommendation system. While social interaction is only influenced by social value, both perceived usefulness and parasocial interaction affect the smart traveller’s intention to use and recommend MTRS. Thus, this research contributes both on practices and theory, in particular revealing the perceived values of MTRS and their impact on parasocial interaction and adoption intention, which is rarely explored in the literature.

Original languageEnglish
Title of host publicationDesign, Operation and Evaluation of Mobile Communications - 1st International Conference, MOBILE 2020, Held as Part of the 22nd HCI International Conference, HCII 2020, Proceedings
EditorsGavriel Salvendy, June Wei
PublisherSpringer
Pages52-62
Number of pages11
ISBN (Print)9783030503499
DOIs
Publication statusPublished - 2020
Event1st International Conference on Design, Operation and Evaluation of Mobile Communications, MOBILE 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020 - Copenhagen, Denmark
Duration: 19 Jul 202024 Jul 2020

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume12216 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference1st International Conference on Design, Operation and Evaluation of Mobile Communications, MOBILE 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020
CountryDenmark
CityCopenhagen
Period19/07/2024/07/20

Keywords

  • Mobile tourism recommender systems
  • Parasocial interaction
  • Perceived value
  • Smart tourism
  • Technology adoption

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