@inproceedings{30db2aeef04349fc9773faf3dc4ba829,
title = "Factors influencing e-tourism stickiness: A perspective of TripTrus.Com",
abstract = "TripTrus.Com had a high number of site visits based on data in 2017. However, the visit duration and frequency of each visitor was not promising compared to some of the site's competitors. They had longer visit duration and lower site bounce rate. This relates to stickiness, which is one of the critical success factors of e-commerce sites. To improve stickiness of TripTrus.com this research investigates its affecting factors. It took TripTrus.Com's users as respondents with purposive sampling method. The research framework was built on e-servicescape and e-commerce success model. The collected data was processed using PLS-SEM tool i.e. SmartPLS version 3. The result shows that the factors influencing stickiness of TripTrus.Com are system quality, e-servicescape, trustworthiness, customer trust, and website image.",
keywords = "e-commerce, PLS-SEM, purposive sampling, SmartPLS, Stickiness",
author = "Prasetyo, \{Andika Chandra\} and Betty Purwandari and Riri Satria and Iis Solichah and Setiadi Yazid and Amril Syalim",
year = "2018",
month = jan,
day = "23",
doi = "10.1109/ICITSI.2017.8267965",
language = "English",
series = "2017 International Conference on Information Technology Systems and Innovation, ICITSI 2017 - Proceedings",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "325--331",
booktitle = "2017 International Conference on Information Technology Systems and Innovation, ICITSI 2017 - Proceedings",
address = "United States",
note = "4th International Conference on Information Technology Systems and Innovation, ICITSI 2017 ; Conference date: 23-10-2017 Through 24-10-2017",
}