Factors influencing e-tourism stickiness: A perspective of TripTrus.Com

Andika Chandra Prasetyo, Betty Purwandari, Riri Satria, Iis Solichah, Setiadi Yazid, Amril Syalim

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

5 Citations (Scopus)

Abstract

TripTrus.Com had a high number of site visits based on data in 2017. However, the visit duration and frequency of each visitor was not promising compared to some of the site's competitors. They had longer visit duration and lower site bounce rate. This relates to stickiness, which is one of the critical success factors of e-commerce sites. To improve stickiness of TripTrus.com this research investigates its affecting factors. It took TripTrus.Com's users as respondents with purposive sampling method. The research framework was built on e-servicescape and e-commerce success model. The collected data was processed using PLS-SEM tool i.e. SmartPLS version 3. The result shows that the factors influencing stickiness of TripTrus.Com are system quality, e-servicescape, trustworthiness, customer trust, and website image.

Original languageEnglish
Title of host publication2017 International Conference on Information Technology Systems and Innovation, ICITSI 2017 - Proceedings
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages325-331
Number of pages7
ISBN (Electronic)9781538631003
DOIs
Publication statusPublished - 23 Jan 2018
Event4th International Conference on Information Technology Systems and Innovation, ICITSI 2017 - Bandung, Indonesia
Duration: 23 Oct 201724 Oct 2017

Publication series

Name2017 International Conference on Information Technology Systems and Innovation, ICITSI 2017 - Proceedings
Volume2018-January

Conference

Conference4th International Conference on Information Technology Systems and Innovation, ICITSI 2017
Country/TerritoryIndonesia
CityBandung
Period23/10/1724/10/17

Keywords

  • e-commerce
  • PLS-SEM
  • purposive sampling
  • SmartPLS
  • Stickiness

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