Factors Influencing Customer's E-Loyalty in Tourism E-Marketplace

Gilang Ginanjar Ronsana, Muhammad Rifki Shihab, Bob Hardian Syahbuddin, Widia Resti Fitriani

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Tourism is a rapidly growing industrial sector in the world. Rapid development in technology is able to provide convenience and innovation in marketing tourism online. This study analyzes the factors that influence e-Loyalty of customers which related to intention or tendency to visit and repurchase a trip package on marketplace tourism site. The framework of this study is adopted from e-Service Quality framework, complemented with other antecedents of e-Loyalty. Furthermore, the data analysis used PLS - SEM with SmartPLS tools. The result of this research indicates that customer e-Loyalty is predisposed by e-Service Quality through e-Perceived Value and e-Trust.

Original languageEnglish
Title of host publication2018 International Conference on Information Technology Systems and Innovation, ICITSI 2018 - Proceedings
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages237-241
Number of pages5
ISBN (Electronic)9781538656938
DOIs
Publication statusPublished - 22 Apr 2019
Event5th International Conference on Information Technology Systems and Innovation, ICITSI 2018 - Bandung - Padang, Indonesia
Duration: 22 Oct 201826 Oct 2018

Publication series

Name2018 International Conference on Information Technology Systems and Innovation, ICITSI 2018 - Proceedings

Conference

Conference5th International Conference on Information Technology Systems and Innovation, ICITSI 2018
Country/TerritoryIndonesia
CityBandung - Padang
Period22/10/1826/10/18

Keywords

  • E- Loyalty
  • E-Perceived Value
  • E-Service Quality
  • E-Tourism
  • E-Trust
  • Marketplace
  • PLS-SEM

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