TY - GEN
T1 - Factors Influencing Customer's E-Loyalty in Tourism E-Marketplace
AU - Ronsana, Gilang Ginanjar
AU - Shihab, Muhammad Rifki
AU - Syahbuddin, Bob Hardian
AU - Fitriani, Widia Resti
N1 - Funding Information:
This research is funded by the 2018 PITTA Research Grant, Universitas Indonesia, Contract Number: 1887/UN2.R3.1/HKP.05.00/2018
Funding Information:
This research is funded by the 2018 PITTA Research Grant, Universitas Indonesia, Contract Number: 1887/UN2.R3.1/HKP.05.00/2018.
Publisher Copyright:
© 2018 IEEE.
PY - 2019/4/22
Y1 - 2019/4/22
N2 - Tourism is a rapidly growing industrial sector in the world. Rapid development in technology is able to provide convenience and innovation in marketing tourism online. This study analyzes the factors that influence e-Loyalty of customers which related to intention or tendency to visit and repurchase a trip package on marketplace tourism site. The framework of this study is adopted from e-Service Quality framework, complemented with other antecedents of e-Loyalty. Furthermore, the data analysis used PLS - SEM with SmartPLS tools. The result of this research indicates that customer e-Loyalty is predisposed by e-Service Quality through e-Perceived Value and e-Trust.
AB - Tourism is a rapidly growing industrial sector in the world. Rapid development in technology is able to provide convenience and innovation in marketing tourism online. This study analyzes the factors that influence e-Loyalty of customers which related to intention or tendency to visit and repurchase a trip package on marketplace tourism site. The framework of this study is adopted from e-Service Quality framework, complemented with other antecedents of e-Loyalty. Furthermore, the data analysis used PLS - SEM with SmartPLS tools. The result of this research indicates that customer e-Loyalty is predisposed by e-Service Quality through e-Perceived Value and e-Trust.
KW - E- Loyalty
KW - E-Perceived Value
KW - E-Service Quality
KW - E-Tourism
KW - E-Trust
KW - Marketplace
KW - PLS-SEM
UR - http://www.scopus.com/inward/record.url?scp=85065176477&partnerID=8YFLogxK
U2 - 10.1109/ICITSI.2018.8696021
DO - 10.1109/ICITSI.2018.8696021
M3 - Conference contribution
AN - SCOPUS:85065176477
T3 - 2018 International Conference on Information Technology Systems and Innovation, ICITSI 2018 - Proceedings
SP - 237
EP - 241
BT - 2018 International Conference on Information Technology Systems and Innovation, ICITSI 2018 - Proceedings
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 5th International Conference on Information Technology Systems and Innovation, ICITSI 2018
Y2 - 22 October 2018 through 26 October 2018
ER -
