Factors and Strategies Affecting Consumers' Purchase Intention in B2C e-Commerce

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The rise of e-Commerce competitiveness has forced e-Commerce providers to expand their sales. Consequently, they need to recognize factors and strategies affecting consumers' willingness to purchase. Therefore, an investigation has been conducted to identify these factors particularly in B2C e-Commerce in Indonesia. It is also required to develop appropriate strategies as a follow up. Desk research was administered to study relevant books, research papers, reports, and Websites. Among those, 16 publications from 2 databases have been investigated. The findings pinpoint 9 affecting factors as well as related strategies to improve popularity and sales in B2C e-Commerce.

Original languageEnglish
Title of host publication2018 International Conference on Information Technology Systems and Innovation, ICITSI 2018 - Proceedings
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages225-230
Number of pages6
ISBN (Electronic)9781538656938
DOIs
Publication statusPublished - 22 Apr 2019
Event5th International Conference on Information Technology Systems and Innovation, ICITSI 2018 - Bandung - Padang, Indonesia
Duration: 22 Oct 201826 Oct 2018

Publication series

Name2018 International Conference on Information Technology Systems and Innovation, ICITSI 2018 - Proceedings

Conference

Conference5th International Conference on Information Technology Systems and Innovation, ICITSI 2018
Country/TerritoryIndonesia
CityBandung - Padang
Period22/10/1826/10/18

Keywords

  • B2C e-Commerce
  • Desk research
  • Purchase intention

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