@inproceedings{62ac0b491ec24a9d915695ddbee091f9,
title = "Factors and Strategies Affecting Consumers' Purchase Intention in B2C e-Commerce",
abstract = "The rise of e-Commerce competitiveness has forced e-Commerce providers to expand their sales. Consequently, they need to recognize factors and strategies affecting consumers' willingness to purchase. Therefore, an investigation has been conducted to identify these factors particularly in B2C e-Commerce in Indonesia. It is also required to develop appropriate strategies as a follow up. Desk research was administered to study relevant books, research papers, reports, and Websites. Among those, 16 publications from 2 databases have been investigated. The findings pinpoint 9 affecting factors as well as related strategies to improve popularity and sales in B2C e-Commerce.",
keywords = "B2C e-Commerce, Desk research, Purchase intention",
author = "Annisa, {Nadia Nur} and Betty Purwandari and Iik Wilarso and Sensuse, {Dana Indra}",
note = "Publisher Copyright: {\textcopyright} 2018 IEEE.; 5th International Conference on Information Technology Systems and Innovation, ICITSI 2018 ; Conference date: 22-10-2018 Through 26-10-2018",
year = "2019",
month = apr,
day = "22",
doi = "10.1109/ICITSI.2018.8695993",
language = "English",
series = "2018 International Conference on Information Technology Systems and Innovation, ICITSI 2018 - Proceedings",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "225--230",
booktitle = "2018 International Conference on Information Technology Systems and Innovation, ICITSI 2018 - Proceedings",
address = "United States",
}