Factors affecting purchase intention in tourism e-marketplace

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Citation (Scopus)

Abstract

The increasing use of internet and mobile devices has also facilitated tourists to select various tourism destinations. This study analyzes the factors that influence consumer purchase intention toward online travel packages available on e-marketplace websites. Data collection was conducted via a survey with 441 respondents who were members of online travel communities/forums; the results were processed using a AMOS v22. The results of this research indicated the factors that most influence purchase intention toward online travel packages are online word of mouth (WOM) as well as determinants of the theory of planned behavior (TPB) such as subjective norm, attitude, and perceived behavioral control. In addition, online WOM affects attitude, destination trust, subjective norm, perceived risk, perceived relative advantage, and perceived behavioral control. It was also found that perceived relative advantage affects attitude.

Original languageEnglish
Title of host publication5th International Conference on Research and Innovation in Information Systems
Subtitle of host publicationSocial Transformation through Data Science, ICRIIS 2017
PublisherIEEE Computer Society
ISBN (Electronic)9781509030354
DOIs
Publication statusPublished - 3 Aug 2017
Event5th International Conference on Research and Innovation in Information Systems, ICRIIS 2017 - Langkawi, Kedah, Malaysia
Duration: 16 Jul 201717 Jul 2017

Publication series

NameInternational Conference on Research and Innovation in Information Systems, ICRIIS
ISSN (Print)2324-8149
ISSN (Electronic)2324-8157

Conference

Conference5th International Conference on Research and Innovation in Information Systems, ICRIIS 2017
CountryMalaysia
CityLangkawi, Kedah
Period16/07/1717/07/17

Keywords

  • E-marketplaces
  • E-WOM
  • Indonesia tourism
  • Theory of planned behavior

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