TY - GEN
T1 - Factors affecting purchase intention in tourism e-marketplace
AU - Handayani, Putu Wuri
AU - Arifin, Z.
N1 - Funding Information:
We want to convey our gratitude to the Directorate of Research and Community Engagement Universitas Indonesia for the Program Hibah Publikasi Internasional Terindeks untuk Tugas Akhir Mahasiswa (PITTA), grant No. 415/UN2.R3.1/HKP.05.00/2017.
Publisher Copyright:
© 2017 IEEE.
PY - 2017/8/3
Y1 - 2017/8/3
N2 - The increasing use of internet and mobile devices has also facilitated tourists to select various tourism destinations. This study analyzes the factors that influence consumer purchase intention toward online travel packages available on e-marketplace websites. Data collection was conducted via a survey with 441 respondents who were members of online travel communities/forums; the results were processed using a AMOS v22. The results of this research indicated the factors that most influence purchase intention toward online travel packages are online word of mouth (WOM) as well as determinants of the theory of planned behavior (TPB) such as subjective norm, attitude, and perceived behavioral control. In addition, online WOM affects attitude, destination trust, subjective norm, perceived risk, perceived relative advantage, and perceived behavioral control. It was also found that perceived relative advantage affects attitude.
AB - The increasing use of internet and mobile devices has also facilitated tourists to select various tourism destinations. This study analyzes the factors that influence consumer purchase intention toward online travel packages available on e-marketplace websites. Data collection was conducted via a survey with 441 respondents who were members of online travel communities/forums; the results were processed using a AMOS v22. The results of this research indicated the factors that most influence purchase intention toward online travel packages are online word of mouth (WOM) as well as determinants of the theory of planned behavior (TPB) such as subjective norm, attitude, and perceived behavioral control. In addition, online WOM affects attitude, destination trust, subjective norm, perceived risk, perceived relative advantage, and perceived behavioral control. It was also found that perceived relative advantage affects attitude.
KW - E-WOM
KW - E-marketplaces
KW - Indonesia tourism
KW - Theory of planned behavior
UR - http://www.scopus.com/inward/record.url?scp=85029916361&partnerID=8YFLogxK
U2 - 10.1109/ICRIIS.2017.8002509
DO - 10.1109/ICRIIS.2017.8002509
M3 - Conference contribution
AN - SCOPUS:85029916361
T3 - International Conference on Research and Innovation in Information Systems, ICRIIS
BT - 5th International Conference on Research and Innovation in Information Systems
PB - IEEE Computer Society
T2 - 5th International Conference on Research and Innovation in Information Systems, ICRIIS 2017
Y2 - 16 July 2017 through 17 July 2017
ER -