TY - GEN
T1 - Factors Affecting Investor Switching Intention to Fintech Peer-To-Peer Lending
AU - Baruna, Shadiq Shakur Ahmad
AU - Dalimunthe, Zuliani
AU - Triono, Rachmadi Agus
N1 - Publisher Copyright:
© 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.
PY - 2023
Y1 - 2023
N2 - This research investigates the factors that influence the Investor switching intention from deposits or investing their funds in traditional financial services, namely banks, to invest in the Financial Technology Peer-to-Peer Lending. We build the research model adapting the Push–Pull Mooring (PPM) Framework to describe the migration theory of customers switching behavior. The Push factors include customer’s Satisfaction on Bank and perceived Service Quality on Bank. While the Pull Factors is Individual’s Knowledge toward Peer-to-Peer Lending and Personal Reward Sensitivity. Multiple Regression Analysis is used to analyze the model and relationship between variables. We collected data from 170 respondents who are investing part of their portfolio in a bank deposit. We find that Pushing factors of customer satisfaction and perceived Service Quality on banks has a negative effect on investor switching intention. The Pull factor of an Individual’s Knowledge toward Peer-to-Peer Lending and personal Reward Sensitivity positively affects investor switching intention.
AB - This research investigates the factors that influence the Investor switching intention from deposits or investing their funds in traditional financial services, namely banks, to invest in the Financial Technology Peer-to-Peer Lending. We build the research model adapting the Push–Pull Mooring (PPM) Framework to describe the migration theory of customers switching behavior. The Push factors include customer’s Satisfaction on Bank and perceived Service Quality on Bank. While the Pull Factors is Individual’s Knowledge toward Peer-to-Peer Lending and Personal Reward Sensitivity. Multiple Regression Analysis is used to analyze the model and relationship between variables. We collected data from 170 respondents who are investing part of their portfolio in a bank deposit. We find that Pushing factors of customer satisfaction and perceived Service Quality on banks has a negative effect on investor switching intention. The Pull factor of an Individual’s Knowledge toward Peer-to-Peer Lending and personal Reward Sensitivity positively affects investor switching intention.
KW - Investment
KW - Peer-to-peer lending
KW - PPM framework
KW - Switching intention
UR - http://www.scopus.com/inward/record.url?scp=85135016702&partnerID=8YFLogxK
U2 - 10.1007/978-3-031-08084-5_7
DO - 10.1007/978-3-031-08084-5_7
M3 - Conference contribution
AN - SCOPUS:85135016702
SN - 9783031080838
T3 - Lecture Notes in Networks and Systems
SP - 63
EP - 73
BT - Sustainable Finance, Digitalization and the Role of Technology - Proceedings of The International Conference on Business and Technology, ICBT 2021
A2 - Alareeni, Bahaaeddin
A2 - Hamdan, Allam
PB - Springer Science and Business Media Deutschland GmbH
T2 - International Conference on Business and Technology, ICBT 2021
Y2 - 6 November 2021 through 7 November 2021
ER -