Factors Affecting Investor Switching Intention to Fintech Peer-To-Peer Lending

Shadiq Shakur Ahmad Baruna, Zuliani Dalimunthe, Rachmadi Agus Triono

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

5 Citations (Scopus)

Abstract

This research investigates the factors that influence the Investor switching intention from deposits or investing their funds in traditional financial services, namely banks, to invest in the Financial Technology Peer-to-Peer Lending. We build the research model adapting the Push–Pull Mooring (PPM) Framework to describe the migration theory of customers switching behavior. The Push factors include customer’s Satisfaction on Bank and perceived Service Quality on Bank. While the Pull Factors is Individual’s Knowledge toward Peer-to-Peer Lending and Personal Reward Sensitivity. Multiple Regression Analysis is used to analyze the model and relationship between variables. We collected data from 170 respondents who are investing part of their portfolio in a bank deposit. We find that Pushing factors of customer satisfaction and perceived Service Quality on banks has a negative effect on investor switching intention. The Pull factor of an Individual’s Knowledge toward Peer-to-Peer Lending and personal Reward Sensitivity positively affects investor switching intention.

Original languageEnglish
Title of host publicationSustainable Finance, Digitalization and the Role of Technology - Proceedings of The International Conference on Business and Technology, ICBT 2021
EditorsBahaaeddin Alareeni, Allam Hamdan
PublisherSpringer Science and Business Media Deutschland GmbH
Pages63-73
Number of pages11
ISBN (Print)9783031080838
DOIs
Publication statusPublished - 2023
EventInternational Conference on Business and Technology, ICBT 2021 - Istanbul, Turkey
Duration: 6 Nov 20217 Nov 2021

Publication series

NameLecture Notes in Networks and Systems
Volume487
ISSN (Print)2367-3370
ISSN (Electronic)2367-3389

Conference

ConferenceInternational Conference on Business and Technology, ICBT 2021
Country/TerritoryTurkey
CityIstanbul
Period6/11/217/11/21

Keywords

  • Investment
  • Peer-to-peer lending
  • PPM framework
  • Switching intention

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