TY - JOUR
T1 - Factors Affecting Customers’ Satisfaction and Perception: Case Study of Islamic Banks’Service Quality
AU - Cheriyah, Yayah
AU - Sulistyowati, Widya
AU - Cornelia, Ade
AU - Viverita, null
PY - 2010/6
Y1 - 2010/6
N2 - This study aims to investigate the perception and expectation of the Islamic bank customers on the banks’ service quality, and how these factors affect their satisfaction and their intention to buy and to use the Islamic banks products and services.This finding implies that the Islamic banks should have pay more attention to their service quality since it would have a positif influence on customer satisfaction and purchase intention.
AB - This study aims to investigate the perception and expectation of the Islamic bank customers on the banks’ service quality, and how these factors affect their satisfaction and their intention to buy and to use the Islamic banks products and services.This finding implies that the Islamic banks should have pay more attention to their service quality since it would have a positif influence on customer satisfaction and purchase intention.
UR - http://journal.ui.ac.id/index.php/amj/article/view/1989
U2 - 10.21002/amj.v2i1.1989
DO - 10.21002/amj.v2i1.1989
M3 - Article
SN - 2085-5044
VL - 2
JO - ASEAN MARKETING JOURNAL
JF - ASEAN MARKETING JOURNAL
IS - 1
ER -