TY - GEN
T1 - Factor analysis of intention to use Garuda Indonesia mobile application
AU - Ramadhan, Satria
AU - Purwandari, Betty
AU - Sandhyaduhita, Puspa Indahati
AU - Kumaralalita, Larastri
AU - Ansori, M. Singgih Zulfikar
N1 - Publisher Copyright:
© 2019 IEEE. All Rights Reserved.
PY - 2018/7/2
Y1 - 2018/7/2
N2 - Recent customers’ behavior changes require Garuda Indonesia, as the national flag carrier, to deliver more excellent services. Therefore, Garuda Indonesia extends its reservation channel to a mobile application. However, its use is far below the company’s expectation. To address this problem, a study was conducted to determine factors affecting the intention to use it. This investigation was conducted based on the Suki and Suki’s model. User Interface (UI) Attractiveness variable is added to accommodate the importance of UI in mobile applications. This is a quantitative research, which collected data using online questionnaires. There were 101 valid questionnaires. The collected data were analyzed using Partial Least Square-Structural Equation Modelling (PLS-SEM) method with Smart-PLS. The results show that subjective norm is the most important factor to influence the intention to use Garuda Indonesia’s mobile application. The other important variable are airline image and perceived ease of use. As theoretical implication, this research contributes to confirm the previous related model and as a baseline for research on flight mobile application in Indonesia. Moreover, for practical implication, this research could help Garuda Indonesia to increase the willingness of their potential customers to use its mobile application.
AB - Recent customers’ behavior changes require Garuda Indonesia, as the national flag carrier, to deliver more excellent services. Therefore, Garuda Indonesia extends its reservation channel to a mobile application. However, its use is far below the company’s expectation. To address this problem, a study was conducted to determine factors affecting the intention to use it. This investigation was conducted based on the Suki and Suki’s model. User Interface (UI) Attractiveness variable is added to accommodate the importance of UI in mobile applications. This is a quantitative research, which collected data using online questionnaires. There were 101 valid questionnaires. The collected data were analyzed using Partial Least Square-Structural Equation Modelling (PLS-SEM) method with Smart-PLS. The results show that subjective norm is the most important factor to influence the intention to use Garuda Indonesia’s mobile application. The other important variable are airline image and perceived ease of use. As theoretical implication, this research contributes to confirm the previous related model and as a baseline for research on flight mobile application in Indonesia. Moreover, for practical implication, this research could help Garuda Indonesia to increase the willingness of their potential customers to use its mobile application.
KW - Intention to use
KW - PLS
KW - SEM
KW - Ticket booking mobile application
UR - http://www.scopus.com/inward/record.url?scp=85062394379&partnerID=8YFLogxK
U2 - 10.1109/ICACSIS.2018.8618257
DO - 10.1109/ICACSIS.2018.8618257
M3 - Conference contribution
AN - SCOPUS:85062394379
T3 - 2018 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2018
SP - 157
EP - 162
BT - 2018 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2018
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 10th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2018
Y2 - 27 October 2018 through 28 October 2018
ER -