Extension and Validation of A Novel Destination Brand Equity Model

Yuksel Ekinci, Arnold Japutra, Sebastian Molinillo, Muzaffer Uysal

Research output: Contribution to journalArticlepeer-review

Abstract

This study develops and tests a novel destination brand equity model and compares its validity with Aaker’s brand equity model, which is popular in tourism. The data were collected in Indonesia (n = 250) and the United Kingdom (n = 246). The results confirm validity and hierarchical structure of the destination brand equity model. The destination brand equity model has seven dimensions: brand awareness, physical quality, service interaction quality, brand self-congruence, brand identification, destination brand trust, and destination brand loyalty. The first five brand equity dimensions exert positive influences on destination brand trust and destination brand loyalty. The findings show that the psychometric properties of the destination brand equity model outperform Aaker’s model. The study discusses theoretical and practical implications of the destination brand equity model for destination marketing and management.

Original languageEnglish
JournalJournal of Travel Research
DOIs
Publication statusAccepted/In press - 2022

Keywords

  • brand equity
  • brand identification
  • brand self-congruence
  • destination brand loyalty
  • destination brand trust

Fingerprint

Dive into the research topics of 'Extension and Validation of A Novel Destination Brand Equity Model'. Together they form a unique fingerprint.

Cite this