@inproceedings{63d092ab176d47419fbc003545120cbb,
title = "Exploring Variables Structure based on Structural Equation Modeling of Future Strategy for Digital Car Insurance Product based on Millennial Generation's Perception of Purchase Decision",
abstract = "Service offerings for the new kind of market consist of digitally fluent millennial generations significantly different in the insurance industry. The moved to digital service offering are essential to maintain a competitive advantage. Car insurance is one service offered by the general insurance industry growing and following the trend towards digital. This research emphasizes the influence of the relationship between knowledge & consumer behavior and product innovation on the perception of purchasing decisions for the digital car insurance product. This paper develops a conceptual model using a system diagram to show inputs, processes, outputs, related stakeholders, and intervention choices that can influence strategy early-development. The conceptual model is the base for planned further research using Structural Equation Modelling (SEM) method to measure its relationship.",
keywords = "Decision modeling, Digital product, Insurance, Model conceptualization, SEM",
author = "Syafira, {Natasya, S.} and Akhmad Hidayatno and Moeis, {Armand Omar}",
note = "Publisher Copyright: {\textcopyright} 2021 ACM.; 4th Asia Pacific Conference on Research in Industrial and Systems Engineering: Building Business Resilience to Face the Challenge in Pandemic Era, APCORISE 2021 ; Conference date: 25-05-2021",
year = "2021",
month = may,
day = "25",
doi = "10.1145/3468013.3468337",
language = "English",
series = "ACM International Conference Proceeding Series",
publisher = "Association for Computing Machinery",
pages = "234--239",
booktitle = "Proceedings of the 4th Asia Pacific Conference on Research in Industrial and Systems Engineering",
address = "United States",
}
