Exploring the psychological mechanisms from personalized advertisements to urge to buy impulsively on social media

Virda Setyani; Yu Qian Zhu; Achmad Nizar Hidayanto; Puspa Indahati Sandhyaduhita; Bo Hsiao

doi:10.1016/j.ijinfomgt.2019.01.007

Exploring the psychological mechanisms from personalized advertisements to urge to buy impulsively on social media

Virda Setyani
, Yu Qian Zhu
, Achmad Nizar Hidayanto
, Puspa Indahati Sandhyaduhita
, Bo Hsiao

Department of Computer Science

Research output: Contribution to journal › Article › peer-review

81 Citations (Scopus)

Original language	English
Pages (from-to)	96-107
Number of pages	12
Journal	International Journal of Information Management
Volume	48
DOIs	https://doi.org/10.1016/j.ijinfomgt.2019.01.007
Publication status	Published - Oct 2019

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10.1016/j.ijinfomgt.2019.01.007

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@article{4ed8667a975a4705bd24e87c5f8eda2c,

title = "Exploring the psychological mechanisms from personalized advertisements to urge to buy impulsively on social media",

author = "Virda Setyani and Zhu, \{Yu Qian\} and Hidayanto, \{Achmad Nizar\} and Sandhyaduhita, \{Puspa Indahati\} and Bo Hsiao",

note = "Funding Information: Yu-Qian Zhu is grateful for the support from the Ministry of Science and Technology, Taiwan, ROC (Republic of China) (Funding \#: 105-2410-H-011-MY2 ). ",

year = "2019",

month = oct,

doi = "10.1016/j.ijinfomgt.2019.01.007",

language = "English",

volume = "48",

pages = "96--107",

journal = "International Journal of Information Management",

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T1 - Exploring the psychological mechanisms from personalized advertisements to urge to buy impulsively on social media

AU - Setyani, Virda

AU - Zhu, Yu Qian

AU - Hidayanto, Achmad Nizar

AU - Sandhyaduhita, Puspa Indahati

AU - Hsiao, Bo

N1 - Funding Information: Yu-Qian Zhu is grateful for the support from the Ministry of Science and Technology, Taiwan, ROC (Republic of China) (Funding #: 105-2410-H-011-MY2 ).

PY - 2019/10

Y1 - 2019/10

UR - https://www.scopus.com/pages/publications/85061829738

U2 - 10.1016/j.ijinfomgt.2019.01.007

DO - 10.1016/j.ijinfomgt.2019.01.007

M3 - Article

AN - SCOPUS:85061829738

SN - 0268-4012

VL - 48

SP - 96

EP - 107

JO - International Journal of Information Management

JF - International Journal of Information Management

ER -

Exploring the psychological mechanisms from personalized advertisements to urge to buy impulsively on social media

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