Exploring the psychological mechanisms from personalized advertisements to urge to buy impulsively on social media

Virda Setyani; Yu Qian Zhu; Achmad Nizar Hidayanto; Puspa Indahati Sandhyaduhita; Bo Hsiao

doi:10.1016/j.ijinfomgt.2019.01.007

Exploring the psychological mechanisms from personalized advertisements to urge to buy impulsively on social media

Virda Setyani, Yu Qian Zhu, Achmad Nizar Hidayanto, Puspa Indahati Sandhyaduhita, Bo Hsiao

Department of Computer Science

Research output: Contribution to journal › Article › peer-review

63 Citations (Scopus)

Original language	English
Pages (from-to)	96-107
Number of pages	12
Journal	International Journal of Information Management
Volume	48
DOIs	https://doi.org/10.1016/j.ijinfomgt.2019.01.007
Publication status	Published - Oct 2019

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10.1016/j.ijinfomgt.2019.01.007

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@article{4ed8667a975a4705bd24e87c5f8eda2c,

title = "Exploring the psychological mechanisms from personalized advertisements to urge to buy impulsively on social media",

author = "Virda Setyani and Zhu, {Yu Qian} and Hidayanto, {Achmad Nizar} and Sandhyaduhita, {Puspa Indahati} and Bo Hsiao",

note = "Funding Information: Yu-Qian Zhu is grateful for the support from the Ministry of Science and Technology, Taiwan, ROC (Republic of China) (Funding #: 105-2410-H-011-MY2 ). ",

year = "2019",

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doi = "10.1016/j.ijinfomgt.2019.01.007",

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AU - Setyani, Virda

AU - Zhu, Yu Qian

AU - Hidayanto, Achmad Nizar

AU - Sandhyaduhita, Puspa Indahati

AU - Hsiao, Bo

N1 - Funding Information: Yu-Qian Zhu is grateful for the support from the Ministry of Science and Technology, Taiwan, ROC (Republic of China) (Funding #: 105-2410-H-011-MY2 ).

PY - 2019/10

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SN - 0268-4012

VL - 48

SP - 96

EP - 107

JO - International Journal of Information Management

JF - International Journal of Information Management

ER -

Exploring the psychological mechanisms from personalized advertisements to urge to buy impulsively on social media

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