Exploring the psychological mechanisms from personalized advertisements to urge to buy impulsively on social media

Virda Setyani, Yu Qian Zhu, Achmad Nizar Hidayanto, Puspa Indahati Sandhyaduhita, Bo Hsiao

Research output: Contribution to journalArticlepeer-review

52 Citations (Scopus)
Original languageEnglish
Pages (from-to)96-107
Number of pages12
JournalInternational Journal of Information Management
Publication statusPublished - Oct 2019

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