Exploring the Influence Factor of Social Media adoption to SMEs Performance: A Systematic Literature Review

Puri Indah Lestari, Dana Indra Sensuse

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Social media is a public tool that many people can use. Social media also makes it easy for SME actors. The use of social media can affect SME performance. This study uses the Systematic Literature review (SLR) method to produce insight into the current status of empirical research of social media adoption for SME performance and what factors are identified in the relevant studies. This study used the Kitchenham method for the selection of a relevant study. Out of 788 articles from 2016 until 2021, this study selected 20 articles relevant to the research objectives. By analyzing these 20 articles, more research is found in developing countries than in developed countries. In addition, the theories that are widely used in this research area are the Diffusion of Innovation (DOI) theory and the Technology Organization Environment (TOE) framework. The most mentioned factors in the selected paper are relative advantage, compatibility, and top management support.

Original languageEnglish
Title of host publicationProceedings - 2021 4th International Conference on Computer and Informatics Engineering
Subtitle of host publicationIT-Based Digital Industrial Innovation for the Welfare of Society, IC2IE 2021
EditorsIklima Ermis Ismail, Indra Hermawan, Muhammad Yusuf Bagus Rasyidin, Malisa Huzaifa, Asep Taufik Muharram, Noorlela Marcheeta, Dewi Kurniawati, Ade Rahma Yuly, Maria Agustin, Rizki Elisa Nalawati, Dodon Turianto Nugrahadi, Irwan Budiman
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages226-231
Number of pages6
ISBN (Electronic)9781665442886
DOIs
Publication statusPublished - 2021
Event4th International Conference on Computer and Informatics Engineering, IC2IE 2021 - Virutal, Depok, Indonesia
Duration: 14 Sep 2021 → …

Publication series

NameProceedings - 2021 4th International Conference on Computer and Informatics Engineering: IT-Based Digital Industrial Innovation for the Welfare of Society, IC2IE 2021

Conference

Conference4th International Conference on Computer and Informatics Engineering, IC2IE 2021
Country/TerritoryIndonesia
CityVirutal, Depok
Period14/09/21 → …

Keywords

  • SMEs
  • SMEs performance
  • social commerce
  • social media
  • Systematic literature review

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