TY - GEN
T1 - Exploring People's Intention to Become Platform-based Gig Workers
T2 - 5th International Conference on Information Technology Systems and Innovation, ICITSI 2018
AU - Gandhi, Arfive
AU - Hidayanto, Achmad Nizar
AU - Sucahyo, Yudho Giri
AU - Ruldeviyani, Yova
N1 - Publisher Copyright:
© 2018 IEEE.
PY - 2019/4/22
Y1 - 2019/4/22
N2 - Although threatened by uncertainty jobs and salary, gig workers enjoy to do projects anytime and anywhere using platforms. This contradiction are more interesting because gig worker is trending work scheme in many countries. To explore and clarify it, this study demonstrates empirical qualitative study to explore people's intention to become gig workers. Theory of Planned Behavior, motivation, and social influence are synthesized considering their relationship with concept of intention, then delivering detail questions. By in-depth interviews, factual experiences are gathered and inducted to produce meaningful insight. Gig workers admit there are many factors activate their intention: competence, interest, need to success, need to independence, economic motivation, and social influence. Among them, factor 'need to independent' unveils flexibility and freedom to work as basic reason for people to become gig workers. Another factor, economic motivation notices gig workers' decision to set gig worker as sidekick occupation only because of its uncertainty.
AB - Although threatened by uncertainty jobs and salary, gig workers enjoy to do projects anytime and anywhere using platforms. This contradiction are more interesting because gig worker is trending work scheme in many countries. To explore and clarify it, this study demonstrates empirical qualitative study to explore people's intention to become gig workers. Theory of Planned Behavior, motivation, and social influence are synthesized considering their relationship with concept of intention, then delivering detail questions. By in-depth interviews, factual experiences are gathered and inducted to produce meaningful insight. Gig workers admit there are many factors activate their intention: competence, interest, need to success, need to independence, economic motivation, and social influence. Among them, factor 'need to independent' unveils flexibility and freedom to work as basic reason for people to become gig workers. Another factor, economic motivation notices gig workers' decision to set gig worker as sidekick occupation only because of its uncertainty.
KW - Digital labor
KW - Gig economy
KW - Gig worker
KW - Intention
KW - Motivation
UR - http://www.scopus.com/inward/record.url?scp=85065185375&partnerID=8YFLogxK
U2 - 10.1109/ICITSI.2018.8696017
DO - 10.1109/ICITSI.2018.8696017
M3 - Conference contribution
AN - SCOPUS:85065185375
T3 - 2018 International Conference on Information Technology Systems and Innovation, ICITSI 2018 - Proceedings
SP - 266
EP - 271
BT - 2018 International Conference on Information Technology Systems and Innovation, ICITSI 2018 - Proceedings
PB - Institute of Electrical and Electronics Engineers Inc.
Y2 - 22 October 2018 through 26 October 2018
ER -