Exploring People's Intention to Become Platform-based Gig Workers: AAn Empirical Qualitative Study

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

4 Citations (Scopus)

Abstract

Although threatened by uncertainty jobs and salary, gig workers enjoy to do projects anytime and anywhere using platforms. This contradiction are more interesting because gig worker is trending work scheme in many countries. To explore and clarify it, this study demonstrates empirical qualitative study to explore people's intention to become gig workers. Theory of Planned Behavior, motivation, and social influence are synthesized considering their relationship with concept of intention, then delivering detail questions. By in-depth interviews, factual experiences are gathered and inducted to produce meaningful insight. Gig workers admit there are many factors activate their intention: competence, interest, need to success, need to independence, economic motivation, and social influence. Among them, factor 'need to independent' unveils flexibility and freedom to work as basic reason for people to become gig workers. Another factor, economic motivation notices gig workers' decision to set gig worker as sidekick occupation only because of its uncertainty.

Original languageEnglish
Title of host publication2018 International Conference on Information Technology Systems and Innovation, ICITSI 2018 - Proceedings
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages266-271
Number of pages6
ISBN (Electronic)9781538656938
DOIs
Publication statusPublished - 22 Apr 2019
Event5th International Conference on Information Technology Systems and Innovation, ICITSI 2018 - Bandung - Padang, Indonesia
Duration: 22 Oct 201826 Oct 2018

Publication series

Name2018 International Conference on Information Technology Systems and Innovation, ICITSI 2018 - Proceedings

Conference

Conference5th International Conference on Information Technology Systems and Innovation, ICITSI 2018
CountryIndonesia
CityBandung - Padang
Period22/10/1826/10/18

Keywords

  • Digital labor
  • Gig economy
  • Gig worker
  • Intention
  • Motivation

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