TY - GEN
T1 - Examining the determinants of Indonesian tourists' loyalty toward Komodo National Park area
AU - Tiwi Puspitasari, Devia
AU - Setyowardhani, Hapsari
N1 - Funding Information:
This research was supported by the Directorate of Research and Community Service, University of Indonesia (DRPM UI) and General Directorate of Higher Education (DIKTI), Republic of Indonesia.
Publisher Copyright:
Copyright © 2018 International Business Information Management Association (IBIMA).
PY - 2018
Y1 - 2018
N2 - In the relationship marketing concept, maintaining a mutually beneficial and strong relationship with visitors is considered key to building destination loyalty. Tourist relationship perceptions, which consisting of service fairness, destination image, and service quality are considered factors that can affect tourists' relationship quality with a destination and their destination loyalty. This quantitative research aims to examine the determinants of tourists' loyalty by analyzing the relationships among tourist relationship perceptions, relationship quality, and destination loyalty of Indonesian tourists toward Komodo National Park Area as natural tourist destination. A total of 140 respondents who had visited the Komodo National Park Area within the last year were collected and the data were processed by using structural equation modeling. The results show that destination image and service quality are important factors affecting destination satisfaction and trust toward destination service providers. Furthermore, destination satisfaction plays a vital role in determining and affecting tourists' destination loyalty.
AB - In the relationship marketing concept, maintaining a mutually beneficial and strong relationship with visitors is considered key to building destination loyalty. Tourist relationship perceptions, which consisting of service fairness, destination image, and service quality are considered factors that can affect tourists' relationship quality with a destination and their destination loyalty. This quantitative research aims to examine the determinants of tourists' loyalty by analyzing the relationships among tourist relationship perceptions, relationship quality, and destination loyalty of Indonesian tourists toward Komodo National Park Area as natural tourist destination. A total of 140 respondents who had visited the Komodo National Park Area within the last year were collected and the data were processed by using structural equation modeling. The results show that destination image and service quality are important factors affecting destination satisfaction and trust toward destination service providers. Furthermore, destination satisfaction plays a vital role in determining and affecting tourists' destination loyalty.
KW - Destination loyalty
KW - Destination tourism
KW - Relationship quality
KW - Tourist relationship perceptions
UR - http://www.scopus.com/inward/record.url?scp=85063049562&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:85063049562
T3 - Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth
SP - 3135
EP - 3149
BT - Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020
A2 - Soliman, Khalid S.
PB - International Business Information Management Association, IBIMA
T2 - 32nd International Business Information Management Association Conference, IBIMA 2018
Y2 - 15 November 2018 through 16 November 2018
ER -