Examining Luxury Hotels' Social Media Marketing on Customer Engagement Using Big Data Analytics and Natural Language Processing

Arga Hananto

Examining Luxury Hotels' Social Media Marketing on Customer Engagement Using Big Data Analytics and Natural Language Processing

Arga Hananto

Department of Management

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	The 4th International Conference on Economics, Business and Economic Education Science, 2021
Publisher	European Alliance for Innovation
Publication status	Published - 17 Mar 2022

Cite this

@inproceedings{27d87fc2385f42809ee22a75cda1448c,

title = "Examining Luxury Hotels' Social Media Marketing on Customer Engagement Using Big Data Analytics and Natural Language Processing",

author = "Arga Hananto",

year = "2022",

month = mar,

day = "17",

language = "English",

booktitle = "The 4th International Conference on Economics, Business and Economic Education Science, 2021",

publisher = "European Alliance for Innovation",

address = "Belgium",

}

Examining Luxury Hotels' Social Media Marketing on Customer Engagement Using Big Data Analytics and Natural Language Processing. / Hananto, Arga.
The 4th International Conference on Economics, Business and Economic Education Science, 2021. European Alliance for Innovation, 2022.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Examining Luxury Hotels' Social Media Marketing on Customer Engagement Using Big Data Analytics and Natural Language Processing

AU - Hananto, Arga

PY - 2022/3/17

Y1 - 2022/3/17

UR - https://books.google.co.id/books?hl=en&lr=&id=P8RrEAAAQBAJ&oi=fnd&pg=PA338&dq=+%27Examining+Luxury+Hotels%E2%80%99+Social+Media+Marketing+on+Customer+Engagement+Using+Big+Data+Analytics+and+Natural+Language+Processing%27&ots=_EsHMmUgyd&sig=s4tDDb_UKQ7Z9U3l

M3 - Conference contribution

BT - The 4th International Conference on Economics, Business and Economic Education Science, 2021

PB - European Alliance for Innovation

ER -

Examining Luxury Hotels' Social Media Marketing on Customer Engagement Using Big Data Analytics and Natural Language Processing

Other files and links

Cite this