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Examining Factors Influencing Consumers’ Participation in Social Media Contests
Rinka Apsari
,
Daniel Tumpal Hamonangan Aruan
Department of Accounting
Research output
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peer-review
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Keyphrases
Social Media
100%
Consumer Participation
100%
Intention to Participate
50%
Positive Experiences
50%
Perceived Control
50%
Customer Experience
50%
Brand Identification
50%
Self-administered Questionnaire
25%
Consumer Intention
25%
Brand Attitude
25%
Online Social Interaction
25%
Social Norms
25%
PLS Analysis
25%
Online Self
25%
Online Contest
25%
Social Sciences
Consumer Involvement
100%
Social Media
100%
Perceived Behavioral Control
50%
Customer Experience
50%
Positive Consumer
25%
Consumer Intention
25%
Consumer Affect
25%
Social Norm
25%
Partial Least Squares Structural Equation Modeling
25%