Everyday market nationalism: The nationhood imaginative value and nationalistic economic habitus on the Indonesian ride hailing commodity “Gojek”

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Abstract

This article investigates everyday market nationalism as a construction of nationalism in everyday social interactions in the market field and reflected in the existence of an imaginative value of nationalism in a commodity. Focusing on the market field of ride hailing commodity Gojek and using a mixed method, this study shows that the imaginative value of Indonesian nationalism in Gojek is influenced by economic, cultural, symbolic, and digital capital as well as socio-demographic characteristics of the actors and associated with nationalistic economic habitus formed through social practices in the market field of Gojek.

Original languageEnglish
Pages (from-to)86-117
Number of pages32
JournalStudies in Ethnicity and Nationalism
Volume24
Issue number2
DOIs
Publication statusAccepted/In press - 2024

Keywords

  • everyday market nationalism
  • Gojek
  • imaginative value of a commodity
  • mixed-method
  • nationalistic economic habitus

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