Abstract
This paper examines the development of online business in delivery service companies,notably in the distribution service transformation, for which customer-oriented is challenging. The purpose of this article is to evaluate the stage of change in PT X,which is undergoing successful transformation work. We evaluated data from 2015 to2020 with qualitative methods using thematic data analysis. The findings show that the model of change in PT X has yet to enter the transformation stage because the company has not shifted to building an ecosystem that connects its businesses, systems, human resources, and technology. Instead, the company’s rework activity undertaken through the development of existing technology represents transitional change because it only responds to the company’s lag in serving customers.
| Original language | English |
|---|---|
| Pages (from-to) | 571-583 |
| Journal | Contemporary Accounting Case Studies |
| Volume | 1 |
| Issue number | 1 |
| Publication status | Published - Sept 2022 |
Keywords
- organizational change
- transformation
- delivery service company
- business online