Evaluation of Features on Mobile Investment Application using Kano Model

Muhammad Andiri Hendrawan, Romadhani Ardi

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The use of smartphones has become a primary need in supporting human daily activities. With the presence of a smartphone, various activities can be carried out only through an application. One application that is currently popular with Indonesians is an investment application with products such as stocks, mutual funds, and crypto. The presence of investment applications in the past few years has made the investment process easier to do. However, the age of the application development company which is still quite young makes the application have a lot of room for improvement, such as the features offered in the application. This study aims to evaluate the effect of the features available on one of the investment applications in Indonesia with the Kano model approach. The kano model is used to classify the existing features based on their influence on user satisfaction. 21 features associated with the application are defined. The survey was taken to 104 participants to identify user perspective of each feature on user satisfaction. The result of this study reveals that there are 12 features classified as Indifferent, 6 features are classified as One-dimensional and 3 features are classified as Reverse which means there are rooms for improvement of the features that will improve the user satisfaction.

Original languageEnglish
Title of host publicationProceedings of International Conference on Research in Education and Science
EditorsMustafa Koc, Omer Tayfur Ozturk, Mustafa Lutfi Ciddi
PublisherThe International Society for Technology Education and Science
Pages1224-1236
Number of pages13
Edition1
ISBN (Electronic)9781952092442
Publication statusPublished - 2023
Event2023 International Conference on Research in Education and Science, ICRES 2023 - Cappadocia, Turkey
Duration: 18 May 202321 May 2023

Publication series

NameProceedings of International Conference on Research in Education and Science
Number1
Volume9
ISSN (Electronic)2833-6747

Conference

Conference2023 International Conference on Research in Education and Science, ICRES 2023
Country/TerritoryTurkey
CityCappadocia
Period18/05/2321/05/23

Keywords

  • Features
  • Investment Application
  • Kano Model
  • User Satisfaction

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