TY - GEN
T1 - Evaluating the Gamification in TripAdvisor
T2 - 6th International Conference on Science in Information Technology, ICSITech 2020
AU - Ranas, Tammyana
AU - Sucahyo, Yudho Giri
AU - Gandhi, Arfive
N1 - Funding Information:
ACKNOWLEDGMENT This research was supported by the PUTI Proceeding grant “Energizing the Digital Platform through Gamification” (NKB-857/UN2.RST/HKP.05.00/2020). We would express our gratitude to the Faculty of Computer Science and Directorate of Research and Community Engagement, Univ. Indonesia.
Publisher Copyright:
© 2020 IEEE.
PY - 2020/10/21
Y1 - 2020/10/21
N2 - The survival of crowdsourcing platforms depends on active crowdsourcee participation. Tripadvisor is one of the crowdsourcing platforms. However, the number of Tripadvisor visitors has stagnant growth. One of the gamification objectives is to increase the user's intrinsic motivation to engage in certain activities or behaviors. This study aims to determine the effect of gamification in motivating Tripadvisor users to participate actively. Furthermore, this study aims to evaluate gamification's effectiveness in motivating crowdsourcee to participate in a reference for further gamification development actively. This study uses the Self-Determination Theory (SDT) and Motivational Affordance Perspective (MAP) to analyze gamification's effect in motivating Tripadvisor users. This research uses a quantitative approach and the PLS-SEM method using SmartPLS3 for processing data. Respondents of this research were 154 Tripadvisor users as valid respondents. In this study, there were fifteen hypotheses with seven accepted hypotheses and eight rejected hypotheses. This study indicates that only the badges rewarding and level of achievement can motivate Tripadvisor users' participation. It because the user feels that getting gamification is not their purpose of participating in Tripadvisor. They participated because they are indeed like shared their travel experience.
AB - The survival of crowdsourcing platforms depends on active crowdsourcee participation. Tripadvisor is one of the crowdsourcing platforms. However, the number of Tripadvisor visitors has stagnant growth. One of the gamification objectives is to increase the user's intrinsic motivation to engage in certain activities or behaviors. This study aims to determine the effect of gamification in motivating Tripadvisor users to participate actively. Furthermore, this study aims to evaluate gamification's effectiveness in motivating crowdsourcee to participate in a reference for further gamification development actively. This study uses the Self-Determination Theory (SDT) and Motivational Affordance Perspective (MAP) to analyze gamification's effect in motivating Tripadvisor users. This research uses a quantitative approach and the PLS-SEM method using SmartPLS3 for processing data. Respondents of this research were 154 Tripadvisor users as valid respondents. In this study, there were fifteen hypotheses with seven accepted hypotheses and eight rejected hypotheses. This study indicates that only the badges rewarding and level of achievement can motivate Tripadvisor users' participation. It because the user feels that getting gamification is not their purpose of participating in Tripadvisor. They participated because they are indeed like shared their travel experience.
KW - Crowdsourcing
KW - Gamification
KW - Motivational Affordance Perspective
KW - Platform effectiveness
KW - Self-Determination Theory
UR - http://www.scopus.com/inward/record.url?scp=85104524584&partnerID=8YFLogxK
U2 - 10.1109/ICSITech49800.2020.9392066
DO - 10.1109/ICSITech49800.2020.9392066
M3 - Conference contribution
AN - SCOPUS:85104524584
T3 - 2020 6th International Conference on Science in Information Technology: Embracing Industry 4.0: Towards Innovation in Disaster Management, ICSITech 2020
SP - 74
EP - 79
BT - 2020 6th International Conference on Science in Information Technology
A2 - Kasim, Anita Ahmad
A2 - Pranolo, Andri
A2 - Hernandez, Leonel
A2 - Wibawa, Aji Prasetya
A2 - Voliansky, Roman
A2 - Ngemba, Hajra Rasmita
A2 - Drezewski, Rafal
A2 - Zachir, Zachir
A2 - Haviluddin, Haviluddin
PB - Institute of Electrical and Electronics Engineers Inc.
Y2 - 21 October 2020 through 22 October 2020
ER -