Evaluating the Gamification in TripAdvisor: Is it Effective for Crowdsourcing Platform?

Tammyana Ranas, Yudho Giri Sucahyo, Arfive Gandhi

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The survival of crowdsourcing platforms depends on active crowdsourcee participation. Tripadvisor is one of the crowdsourcing platforms. However, the number of Tripadvisor visitors has stagnant growth. One of the gamification objectives is to increase the user's intrinsic motivation to engage in certain activities or behaviors. This study aims to determine the effect of gamification in motivating Tripadvisor users to participate actively. Furthermore, this study aims to evaluate gamification's effectiveness in motivating crowdsourcee to participate in a reference for further gamification development actively. This study uses the Self-Determination Theory (SDT) and Motivational Affordance Perspective (MAP) to analyze gamification's effect in motivating Tripadvisor users. This research uses a quantitative approach and the PLS-SEM method using SmartPLS3 for processing data. Respondents of this research were 154 Tripadvisor users as valid respondents. In this study, there were fifteen hypotheses with seven accepted hypotheses and eight rejected hypotheses. This study indicates that only the badges rewarding and level of achievement can motivate Tripadvisor users' participation. It because the user feels that getting gamification is not their purpose of participating in Tripadvisor. They participated because they are indeed like shared their travel experience.

Original languageEnglish
Title of host publication2020 6th International Conference on Science in Information Technology
Subtitle of host publicationEmbracing Industry 4.0: Towards Innovation in Disaster Management, ICSITech 2020
EditorsAnita Ahmad Kasim, Andri Pranolo, Leonel Hernandez, Aji Prasetya Wibawa, Roman Voliansky, Hajra Rasmita Ngemba, Rafal Drezewski, Zachir Zachir, Haviluddin Haviluddin
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages74-79
Number of pages6
ISBN (Electronic)9781728173498
DOIs
Publication statusPublished - 21 Oct 2020
Event6th International Conference on Science in Information Technology, ICSITech 2020 - Palu, Indonesia
Duration: 21 Oct 202022 Oct 2020

Publication series

Name2020 6th International Conference on Science in Information Technology: Embracing Industry 4.0: Towards Innovation in Disaster Management, ICSITech 2020

Conference

Conference6th International Conference on Science in Information Technology, ICSITech 2020
Country/TerritoryIndonesia
CityPalu
Period21/10/2022/10/20

Keywords

  • Crowdsourcing
  • Gamification
  • Motivational Affordance Perspective
  • Platform effectiveness
  • Self-Determination Theory

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