Abstract
This study assesses the factors influencing user stickiness on government social media as an electronic communication tool between government and citizens. Using the IS Success Model and trust-commitment theory as frameworks, the research examines interactivity, feedback, and information quality as key dimensions of service quality. This research employed quantitative method, with 204 valid responses analyzed using PLS-SEM. The findings reveal that all service quality dimensions positively impact perceived usefulness and satisfaction, which in turn foster trust and relationship commitment. Both trust and commitment are critical to enhancing user stickiness. The study provides insights to help develop strategies for improving government-citizen communication via social media platforms.
| Original language | English |
|---|---|
| Pages | 318-322 |
| DOIs | |
| Publication status | Published - 26 Apr 2025 |
| Event | 2025 16th International Conference on E-Education, E-Business, E-Management and E-Learning (IC4e) - Tokyo, Japan Duration: 26 Apr 2025 → 29 Apr 2025 |
Conference
| Conference | 2025 16th International Conference on E-Education, E-Business, E-Management and E-Learning (IC4e) |
|---|---|
| Period | 26/04/25 → 29/04/25 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 16 Peace, Justice and Strong Institutions
Keywords
- electronic government
- electronic communication
- IS success model
- trust-commitment theory
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