TY - JOUR
T1 - Empati dan Homofili dalam Komunikasi Politik Pemenangan Pemilihan Legislatif
AU - Muna, Choirul
AU - Prisanto, Guntur Freddy
AU - Prisanto, Guntur Freddy
AU - Ernungtyas, Niken Febrina
AU - Irwansyah, null
AU - Putri, Sekartaji Anisa
PY - 2019
Y1 - 2019
N2 - Empathy and homophily communication in campaigns is important to garner public support in the era of democracy. Loyal community support can be achieved if political actors make empathy and homophile communication appropriately. This study aims to find out how empathy and homophile communication carried out by Gus, a legislative candidate, is able to win votes from a community that is basically apathetic to politics, namely the thoriqoh congregation. The research method used is a qualitative approach, with in-depth interview and observation data collection techniques. The results showed that the communication of empathy and homophilia carried out by Gus, made it seen as part of the Thoriqoh congregation itself thus increasing its credibility. The homophile aspect fulfilled by Gus so that he gets full loyal support from the Thoriqoh congregation is in terms of equality in dressing, religion, speaking, behaving, and in carrying out rituals.
AB - Empathy and homophily communication in campaigns is important to garner public support in the era of democracy. Loyal community support can be achieved if political actors make empathy and homophile communication appropriately. This study aims to find out how empathy and homophile communication carried out by Gus, a legislative candidate, is able to win votes from a community that is basically apathetic to politics, namely the thoriqoh congregation. The research method used is a qualitative approach, with in-depth interview and observation data collection techniques. The results showed that the communication of empathy and homophilia carried out by Gus, made it seen as part of the Thoriqoh congregation itself thus increasing its credibility. The homophile aspect fulfilled by Gus so that he gets full loyal support from the Thoriqoh congregation is in terms of equality in dressing, religion, speaking, behaving, and in carrying out rituals.
M3 - Article
SN - 2655-4968
VL - 9
SP - 82
EP - 90
JO - Scriptura : Jurnal Ilmiah
JF - Scriptura : Jurnal Ilmiah
IS - 2
ER -