TY - GEN
T1 - Electronic WOM effectiveness from online social network perspectives in Indonesia
AU - Syakiela, Nuriyah
AU - Triono, Rachmadi Agus
AU - Arif, Helman
N1 - Publisher Copyright:
© 2019 International Business Information Management Association (IBIMA).
PY - 2019
Y1 - 2019
N2 - This study analyses the effectiveness of electronic word of mouth (eWOM) information on a restaurant or foodtech review to influence consumer purchase decisions in Indonesia. We test three online social network constructs, namely tie strength, homophily, and source credibility. The constructs are measured using questionnaire statements and a multiple regression analysis on a sample size of 516 respondents. We found that tie strength and homophily influence source credibility, which in turn influences consumer perceptions of eWOM information, thereby adding to eWOM's effectiveness. Tie strength, homophily, and source credibility also influence consumer perceptions on a website, influencing the consumers' adoption of eWOM in their purchase decisions.
AB - This study analyses the effectiveness of electronic word of mouth (eWOM) information on a restaurant or foodtech review to influence consumer purchase decisions in Indonesia. We test three online social network constructs, namely tie strength, homophily, and source credibility. The constructs are measured using questionnaire statements and a multiple regression analysis on a sample size of 516 respondents. We found that tie strength and homophily influence source credibility, which in turn influences consumer perceptions of eWOM information, thereby adding to eWOM's effectiveness. Tie strength, homophily, and source credibility also influence consumer perceptions on a website, influencing the consumers' adoption of eWOM in their purchase decisions.
KW - Electronic WOM effectiveness
KW - Food-tech review
KW - Indonesia
KW - Online social network
UR - http://www.scopus.com/inward/record.url?scp=85074085658&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:85074085658
T3 - Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020
SP - 6406
EP - 6422
BT - Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019
A2 - Soliman, Khalid S.
PB - International Business Information Management Association, IBIMA
T2 - 33rd International Business Information Management Association Conference: Education Excellence and Innovation Management through Vision 2020, IBIMA 2019
Y2 - 10 April 2019 through 11 April 2019
ER -