The involvement of celebrities in politics is not new. Almost in every election, celebrity becomes a magnet for political parties, both as campaigners and as candidates It is an interesting thing for political parties to involve celebrities in the elections because they have high exposure because their portions appear in the media and are known by the people much larger. So with the capital, celebrities are considered significant in boosting the vote of political parties. This research used qualitative approach methods and literature review. Methods of data collected were the process of depth interview and derived from the previous research literature. Some political parties make celebrities as a political capital that includes the popularity of capital, social capital and economic capital. In election 2014, the number of celebrities who participated in the election as many as 74 candidates, but the number of celebrity elected stagnant or the same as the previous election, only 20 candidates. Based on the political capital it has, celebrities have a tendency to be easily chosen. In this research, will be explained some of the reasons why celebrities can be selected and why celebrities are also not selected. For selected celebrities, they prepare elections very well, strategize, build a winning team and prepare work programs and real actions. While unelected celebrities, the absence of work programs, the absence of a strategy and only relying on the popularity and support of the party, are factors that make them fail in the election or not elected. The findings in this research reveal that popularity is not a guarantee a celebrity can be elected. Although they have political capital, but if they do not strategize well then they will lose in the election.
|Publication status||Published - 2017|
|Event||14th International Conference on Social Science and Humanities (ICSSH) - SG, Singapore, Singapore|
Duration: 1 Jan 2017 → …
|Conference||14th International Conference on Social Science and Humanities (ICSSH)|
|Period||1/01/17 → …|
- Selection of Celebrity, Celebrity Politics, Indonesian Legislative Election 2014.