Effect of Gaming Addiction, Game Loyalty, and Gamer Motivation on Intention to Purchase Online Mobile In-Game Features: Case Study of PUBG Mobile

Jordan Ahmad Yasir, Anna Amalyah Agus

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

One of the most crucial revenues for video game developer companies is purchase of virtual goods within video games. Using the PUBG Mobile as a case study, this study investigates the relationship between gaming addiction, game loyalty, and gamer motivation on the intention to purchase online mobile in-game features. By researching 298 PUBG Mobile gamers in Indonesia who answered to a brief survey that focused on five variables, namely, addiction towards online mobile games, social motivation, hedonic motivation, loyalty towards online mobile games, and intention to purchase online mobile game in-game features. This study was processed using the PLS-SEM method and the results showed that (1) addiction towards online mobile games had a significant positive relationship with loyalty towards online mobile games, (2) addiction towards online mobile games and social motivation had a significant positive relationship with intention to purchase online mobile game in-game features, (3) hedonic motivation and loyalty towards online mobile game do not have a significant influence on the intention to purchase online mobile game in-game features. The findings in this study are expected to be academic evidence that is useful for academics and businesses, namely video game developer companies, especially PUBG Mobile, regarding the determinants of online purchase intention in marketing.

Original languageEnglish
Title of host publication2021 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2021
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781665442640
DOIs
Publication statusPublished - 2021
Event13th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2021 - Depok, Indonesia
Duration: 23 Oct 202126 Oct 2021

Publication series

Name2021 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2021

Conference

Conference13th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2021
Country/TerritoryIndonesia
CityDepok
Period23/10/2126/10/21

Keywords

  • Game addiction
  • Game loyalty
  • Gamer motivation
  • In-game purchases
  • Online mobile games

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