TY - GEN
T1 - Effect of Gaming Addiction, Game Loyalty, and Gamer Motivation on Intention to Purchase Online Mobile In-Game Features
T2 - 13th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2021
AU - Yasir, Jordan Ahmad
AU - Agus, Anna Amalyah
N1 - Publisher Copyright:
© 2021 IEEE.
PY - 2021
Y1 - 2021
N2 - One of the most crucial revenues for video game developer companies is purchase of virtual goods within video games. Using the PUBG Mobile as a case study, this study investigates the relationship between gaming addiction, game loyalty, and gamer motivation on the intention to purchase online mobile in-game features. By researching 298 PUBG Mobile gamers in Indonesia who answered to a brief survey that focused on five variables, namely, addiction towards online mobile games, social motivation, hedonic motivation, loyalty towards online mobile games, and intention to purchase online mobile game in-game features. This study was processed using the PLS-SEM method and the results showed that (1) addiction towards online mobile games had a significant positive relationship with loyalty towards online mobile games, (2) addiction towards online mobile games and social motivation had a significant positive relationship with intention to purchase online mobile game in-game features, (3) hedonic motivation and loyalty towards online mobile game do not have a significant influence on the intention to purchase online mobile game in-game features. The findings in this study are expected to be academic evidence that is useful for academics and businesses, namely video game developer companies, especially PUBG Mobile, regarding the determinants of online purchase intention in marketing.
AB - One of the most crucial revenues for video game developer companies is purchase of virtual goods within video games. Using the PUBG Mobile as a case study, this study investigates the relationship between gaming addiction, game loyalty, and gamer motivation on the intention to purchase online mobile in-game features. By researching 298 PUBG Mobile gamers in Indonesia who answered to a brief survey that focused on five variables, namely, addiction towards online mobile games, social motivation, hedonic motivation, loyalty towards online mobile games, and intention to purchase online mobile game in-game features. This study was processed using the PLS-SEM method and the results showed that (1) addiction towards online mobile games had a significant positive relationship with loyalty towards online mobile games, (2) addiction towards online mobile games and social motivation had a significant positive relationship with intention to purchase online mobile game in-game features, (3) hedonic motivation and loyalty towards online mobile game do not have a significant influence on the intention to purchase online mobile game in-game features. The findings in this study are expected to be academic evidence that is useful for academics and businesses, namely video game developer companies, especially PUBG Mobile, regarding the determinants of online purchase intention in marketing.
KW - Game addiction
KW - Game loyalty
KW - Gamer motivation
KW - In-game purchases
KW - Online mobile games
UR - http://www.scopus.com/inward/record.url?scp=85123847228&partnerID=8YFLogxK
U2 - 10.1109/ICACSIS53237.2021.9631341
DO - 10.1109/ICACSIS53237.2021.9631341
M3 - Conference contribution
AN - SCOPUS:85123847228
T3 - 2021 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2021
BT - 2021 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2021
PB - Institute of Electrical and Electronics Engineers Inc.
Y2 - 23 October 2021 through 26 October 2021
ER -