E-transparency : Public Trust Transformation within e-government

The constant development of technology in the accompanying e-government has a significancepredispose on various possibilities for applying innovative development concepts based on internet related online for transparancy. This paper redraws empirical evidence about public trust transformation. Social media as part of internet networking can be used for goverment regulation process in the internet community. Using a qualitative research and the primary data was collected through a questionnaire, in this case social networking purpose, strategy and social nerworking usability has relevant influence to competitive advantage. Government decision for creatinga relationship with social media might be part of the solution to create new job and transform companies from common way to build government regulation using social networking technology on internet world. Bear in mind that internet increasingly being viewed as a tool and a place to enhance public information as common kwolegde. However, lack of trust found people not trust any regulation and performance while the information strictly hidden from public. The result founf which less transparancy in the online platform such social media and website as part of e-goverment make it more difficult to establish trust with the society, in the future government shouls make policy based on trust and fittest regulation using e-transparancy as alternative tools for governing.