Dual process theory for information credibility in instagram account

This study aims to analyse the factors to use GO-JEK's Instagram account and how it would affect the credibility of information. First, we defined the motivational factors for using Instagram. Then, we analysed the effect of informational and normative influence from dual process theory. After that, dual process theory was confirmed to see the effect of informational and normative influence to information credibility. This study uses the quantitative approach with 341 respondents of Instagram users who have used GO-JEK's Instagram. Data analysis was done using PLS-SEM method. The result found that passing time and showing affection affects the informational and normative influence. However, sharing problem does not do so. Additionally, Informational and normative influence also affects the credibility of information on Instagram.