Driving Factors of Developers in Developing Apartment in Depok

This research was conducted to find the factors that influenced developers in developing apartments in Depok city, especially in Margonda Street and its surroundings. Seeing the massive development of apartments, it is interesting to examine the factors that encourage developers in developing apartments in order to understand the market conditions of supply. The analytical technique used descriptive statistics, ie with one sample t-test to determine the factors that have or have no influence on developers in developing apartments in the city of Depok. In addition, it also conducted a relative rank index analysis (RRI) to determine the dominant factors on developers in developing apartments in the city of Depok. The results of the analysis show that all factors in the research variables, Population Income, Total Population, Population Growth, Total Manpower, Number of College Students, Market Price, Tax, Ease of Loan, Interest Rate, Down Payment, Land Allocation (Government Regulation), Investment and Market segmentation, were influential in developing apartments in Depok City. While RRI analysis indicated that market price and market segmentation were the most dominant factors. In addition, the number of college students, investment and land allocation were also important factors for developers in developing apartments in Depok City. The results of the study are expected to be beneficial for property developers, especially on the development of apartments.