TY - GEN
T1 - Driving Factors for MSMEs in Indonesia to Adopt Information Technology on Culinary
AU - Tria Wahyuningtihas, Ema
AU - Giri Sucahyo, Yudho
AU - Gandhi, Arfive
N1 - Publisher Copyright:
© 2021 ACM.
PY - 2021/4/28
Y1 - 2021/4/28
N2 - The use of information technology (IT) to support the business organization's performance is one thing that needs to be done by the large-scale industrial sector and small industrial sector (MSMEs) to face global competition. As a developing country, Indonesia's MSMEs sector is still not fully adopting IT in the business process. Culinary MSMEs is one of the industries that require IT in facing global competition. The technology adoption in culinary MSMEs in Indonesia needs to be balanced with research to find solutions to the factors that influence culinary MSMEs in adopting IT. This research performed a quantitative approach using an online questionnaire survey with 101 respondents. It relied on SmartPLS to perform the Partial Least Square-Structural Equation Modeling (PLS-SEM) data processing. Nine factors were suspected as factors influencing IT adoption on MSMEs in culinary: relative advantage, compatibility, ease of use, top management support, ICT experience, firm size, government support, customer pressure, and competitor pressure. Based on the research result, the accepted factors that drive culinary MSMEs to adopt IT are compatibility, ICT experience, and customer pressure. Generally, they become prioritized aspects when MSMEs want exploit IT adoption towards digital transformation.
AB - The use of information technology (IT) to support the business organization's performance is one thing that needs to be done by the large-scale industrial sector and small industrial sector (MSMEs) to face global competition. As a developing country, Indonesia's MSMEs sector is still not fully adopting IT in the business process. Culinary MSMEs is one of the industries that require IT in facing global competition. The technology adoption in culinary MSMEs in Indonesia needs to be balanced with research to find solutions to the factors that influence culinary MSMEs in adopting IT. This research performed a quantitative approach using an online questionnaire survey with 101 respondents. It relied on SmartPLS to perform the Partial Least Square-Structural Equation Modeling (PLS-SEM) data processing. Nine factors were suspected as factors influencing IT adoption on MSMEs in culinary: relative advantage, compatibility, ease of use, top management support, ICT experience, firm size, government support, customer pressure, and competitor pressure. Based on the research result, the accepted factors that drive culinary MSMEs to adopt IT are compatibility, ICT experience, and customer pressure. Generally, they become prioritized aspects when MSMEs want exploit IT adoption towards digital transformation.
KW - culinary business
KW - innovation
KW - MSMEs
KW - technology adoption
KW - TOE
UR - http://www.scopus.com/inward/record.url?scp=85112116904&partnerID=8YFLogxK
U2 - 10.1145/3466029.3466055
DO - 10.1145/3466029.3466055
M3 - Conference contribution
AN - SCOPUS:85112116904
T3 - ACM International Conference Proceeding Series
SP - 79
EP - 84
BT - ICEEG 2021 - 2021 5th International Conference on E-Commerce, E-Business and E-Government
PB - Association for Computing Machinery
T2 - 5th International Conference on E-Commerce, E-Business and E-Government, ICEEG 2021
Y2 - 28 April 2021 through 30 April 2021
ER -
