Does social responsibility create value in a monopoly company?

Aretha Saud, T. Ezni Balqiah

Research output: Contribution to conferencePaperpeer-review

Abstract

The pertinence of corporate social responsibility (CSR) to companies has remained a prominent issue of discussion in these last decades. Prior research indicates that CSR activities in firms and, generally, corporate sustainable development contribute as key drivers of firms' sustainable competitive advantage and social welfare, so long as these activities are properly managed. This research examines the role of CSR and public relations in enhancing business performance from the perspective of employees of a state-owned enterprise (SOE) - a monopoly - that manages ports in Western Indonesia. Using surveys of 47 employees as respondents and SmartPLS, the results demonstrate that CSR capability enhances business performance through CSR association, corporate reputation, and customer orientation. This finding contributes to the understanding of CSR in creating value, even in a business-tobusiness (B2B) and monopoly market structure.
Original languageEnglish
Publication statusPublished - 2017
Event2017 ANZMAC Conference - AU, Melbourne, Australia
Duration: 1 Jan 2017 → …

Conference

Conference2017 ANZMAC Conference
CountryAustralia
CityMelbourne
Period1/01/17 → …

Keywords

  • Business Performance, CSR Capability, State-Owned Enterprise.

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