Do consumers really care on risks in online shopping? An analysis from Indonesian online consumers

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

11 Citations (Scopus)

Abstract

This study aims to analyze the influence of trust, concern and risks perception toward the intentions of customers to conduct e-commerce transaction. In order to see the influence of these factors, we construct an online questionnaire and distribute it to various sites and forums using quota sampling methods. We obtained 101 valid data and analyzed them by using Spearman's rho correlation analysis to determine the relationship between each variable and path coefficient analysis to prove the hypothesis. Interestingly, online customers in Indonesia tend not to think risk as something that affects their intentions when performing online transaction. Attitude and perceived behavioral control had more influence on the online customer in Indonesia to conduct online transactions.

Original languageEnglish
Title of host publication2012 IEEE 6th International Conference on Management of Innovation and Technology, ICMIT 2012
Pages331-336
Number of pages6
DOIs
Publication statusPublished - 30 Jul 2012
Event2012 IEEE 6th International Conference on Management of Innovation and Technology, ICMIT 2012 - Bali, Indonesia
Duration: 11 Jun 201213 Jun 2012

Publication series

Name2012 IEEE 6th International Conference on Management of Innovation and Technology, ICMIT 2012

Conference

Conference2012 IEEE 6th International Conference on Management of Innovation and Technology, ICMIT 2012
Country/TerritoryIndonesia
CityBali
Period11/06/1213/06/12

Keywords

  • attitude
  • online purchase
  • perceived behavioral control
  • privacy concern
  • Purchase intention
  • risks perception
  • security concern
  • trust

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