Do A Celebrity Endorser and Live Broadcast Sponsorship Affect Purchase Intention in the Case of PT Yamaha Indonesia Motor Manufacturing (YIMM)?

Kevin Komala, Rachmadi Agus Triono

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationContemporary Issues in Finance, Accounting, and Consumers’ Behavior: Lessons from Indonesia
PublisherNova Publisher
ISBN (Print)978-1-53616-881-5
Publication statusPublished - 2020

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