TY - GEN
T1 - Discovering the Influencing Factors of Trust on Social Commerce in the Jastip Business Model
AU - Nefiratika, Afifah
AU - Sucahyo, Yudho Giri
AU - Gandhi, Arfive
AU - Ruldeviyani, Yova
N1 - Funding Information:
This research was supported by PUTI Q2 grant “Modernizing Indonesian Society: Digital Transformation on Triadic way Business Model” (NKB-867/UN2.RST/HKP.05. 00/ 2020). We would express our gratitude to the Faculty of Computer Science and Directorate of Research and Community Engagement, Universitas Indonesia.
Publisher Copyright:
© 2020 IEEE.
Copyright:
Copyright 2020 Elsevier B.V., All rights reserved.
PY - 2020/9/15
Y1 - 2020/9/15
N2 - Nowadays, social media does not only have functions to communicate with family and friends but also has a function as a place to do business. Online shopping activities carried out on social media are called social commerce. One of the social commerce business models is currently being carried out on social media is the Jastip business. However, the high level of risk and uncertainty in Jastip makes it difficult for Jastip businesses to gain customer trust. This research aims to identify the factors that influence customer trust in Jastip market on social media. Data obtained through the distribution of questionnaires to 213 respondents who have social media and know Jastip business. Data was collected and analyzed by PLS-SEM using SmartPLS3. Based on the results of the analysis of key opinion leaders (an expert in a particular field), emotional support, endorsements by social media influencers, familiarity, and word of mouth (recommendations and comments) can influence trust in Jastip business on social media positively. The results of this study can be used as input to be able to determine the best strategy to be able to gain customer trust on social media.
AB - Nowadays, social media does not only have functions to communicate with family and friends but also has a function as a place to do business. Online shopping activities carried out on social media are called social commerce. One of the social commerce business models is currently being carried out on social media is the Jastip business. However, the high level of risk and uncertainty in Jastip makes it difficult for Jastip businesses to gain customer trust. This research aims to identify the factors that influence customer trust in Jastip market on social media. Data obtained through the distribution of questionnaires to 213 respondents who have social media and know Jastip business. Data was collected and analyzed by PLS-SEM using SmartPLS3. Based on the results of the analysis of key opinion leaders (an expert in a particular field), emotional support, endorsements by social media influencers, familiarity, and word of mouth (recommendations and comments) can influence trust in Jastip business on social media positively. The results of this study can be used as input to be able to determine the best strategy to be able to gain customer trust on social media.
KW - Instagram shopping
KW - social commerce
KW - trust
UR - http://www.scopus.com/inward/record.url?scp=85098991669&partnerID=8YFLogxK
U2 - 10.1109/IC2IE50715.2020.9274571
DO - 10.1109/IC2IE50715.2020.9274571
M3 - Conference contribution
AN - SCOPUS:85098991669
T3 - 2020 3rd International Conference on Computer and Informatics Engineering, IC2IE 2020
SP - 342
EP - 348
BT - 2020 3rd International Conference on Computer and Informatics Engineering, IC2IE 2020
A2 - Hermawan, Indra
A2 - Rasyidin, Muhammad Yusuf Bagus
A2 - Huzaifa, Malisa
A2 - Ermis Ismail, Iklima
A2 - Muharram, Asep Taufik
A2 - Mardiyono, Anggi
A2 - Marcheeta, Noorlela
A2 - Kurniawati, Dewi
A2 - Yuly, Ade Rahma
A2 - Suhanda, Ariawan Andi
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 3rd International Conference on Computer and Informatics Engineering, IC2IE 2020
Y2 - 15 September 2020 through 16 September 2020
ER -