Digital technology and local culture in the development of promotional media for the prevention of drug abuse for teenagers based on students', parents', and teachers' points of view in Bima

Background: The status of the province of West Nusa Tenggara (NTB) is currently included in the category of drug emergency. The majority of drug users are students. It is necessary to prevent risky behavior of drug abuse that is acceptable for teenagers. The integration of technology and cultural values can be a strategy for developing promotional media to avoid drug abuse. Aim to find out the views of teenagers, teachers, and parents about integrating digital technology and culture in developing educational media to prevent drug abuse. The method research design is a mixed method that is quantitative with the Cross-Sectional method and a qualitative study with a Focus Group Discussion (FGD) approach. Data were obtained through questionnaires and field notes in the FGD process. The survey was conducted on 723 students selected using the Stratified random sampling method at ten high schools in Bima from May to July 2022. The FGD involved 6-8 people consisting of students and representatives of teachers and parents. Quantitative data analysis used the Chi-Square test and qualitatively through organization and data reduction. Result Most students' preferences in selecting health promotion media are through digital electronic media (77.6%). Based on device ownership, respondents own a gadget in the form of a smartphone (90.3%), have access to the Internet (92.8%), and use the Internet mainly to access learning materials and social media (71%). Respondents have good knowledge about Bima culture (81.1%), and 51.0% have a good attitude towards Bima culture. Focused discussions resulted in theme 1. Elements of Bima culture that can be applied in promotional media. 2. Integration of cultural and technological values in the development of promotion media to prevent drug abuse. Conclusion: the strategy of developing media promotion to prevent drug abuse in Bima can be implemented by integrating technology with art and cultural values. The development of health promotion media with technological devices can utilize digital platforms such as the web and internet-based social networks with the integration of Bima cultural elements in the form of the noble values of MajaLaboDahu and various other works of art.