Digital Technology Adaptation Strategy Formulation for Television Media Company in Indonesia Using SWOT-Fuzzy AHP-TOPSIS

Novandra Rhezza Pratama; Rifqi Fauzan

Digital Technology Adaptation Strategy Formulation for Television Media Company in Indonesia Using SWOT-Fuzzy AHP-TOPSIS

Department of Industrial Engineering

Research output: Contribution to journal › Article › peer-review

Abstract

The existence of digital acceleration causes positive and negative effects on the television media industry in Indonesia, such as decreasing of television media users, switching to using internet platforms. The complexity of the digital technology adaptation requires a systematic approach to analyze the company's environmental factors. The aim of this study is to design strategies so that television media companies can compete competitively under digital acceleration. This study included the SWOT, Fuzzy AHP, and TOPSIS methodologies. From six proposed alternative strategies, using internet for program promotion in the form of interactive content becomes a prioritized strategy to improve business performance.

Original language	English
Pages (from-to)	547-554
Number of pages	8
Journal	Evergreen
Volume	11
Issue number	1
Publication status	Published - Mar 2024

Keywords

Digitalization
Fuzzy Analytic Hierarchy Process
SWOT
Television Media
TOPSIS

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

@article{f0fd0036360d425cab2d7c88f5bbd544,

title = "Digital Technology Adaptation Strategy Formulation for Television Media Company in Indonesia Using SWOT-Fuzzy AHP-TOPSIS",

abstract = "The existence of digital acceleration causes positive and negative effects on the television media industry in Indonesia, such as decreasing of television media users, switching to using internet platforms. The complexity of the digital technology adaptation requires a systematic approach to analyze the company's environmental factors. The aim of this study is to design strategies so that television media companies can compete competitively under digital acceleration. This study included the SWOT, Fuzzy AHP, and TOPSIS methodologies. From six proposed alternative strategies, using internet for program promotion in the form of interactive content becomes a prioritized strategy to improve business performance.",

keywords = "Digitalization, Fuzzy Analytic Hierarchy Process, SWOT, Television Media, TOPSIS",

author = "Pratama, {Novandra Rhezza} and Rifqi Fauzan",

year = "2024",

month = mar,

language = "English",

volume = "11",

pages = "547--554",

journal = "Evergreen",

issn = "2189-0420",

publisher = "Joint Journal of Novel Carbon Resource Sciences and Green Asia Strategy",

number = "1",

}

TY - JOUR

T1 - Digital Technology Adaptation Strategy Formulation for Television Media Company in Indonesia Using SWOT-Fuzzy AHP-TOPSIS

AU - Pratama, Novandra Rhezza

AU - Fauzan, Rifqi

PY - 2024/3

Y1 - 2024/3

N2 - The existence of digital acceleration causes positive and negative effects on the television media industry in Indonesia, such as decreasing of television media users, switching to using internet platforms. The complexity of the digital technology adaptation requires a systematic approach to analyze the company's environmental factors. The aim of this study is to design strategies so that television media companies can compete competitively under digital acceleration. This study included the SWOT, Fuzzy AHP, and TOPSIS methodologies. From six proposed alternative strategies, using internet for program promotion in the form of interactive content becomes a prioritized strategy to improve business performance.

AB - The existence of digital acceleration causes positive and negative effects on the television media industry in Indonesia, such as decreasing of television media users, switching to using internet platforms. The complexity of the digital technology adaptation requires a systematic approach to analyze the company's environmental factors. The aim of this study is to design strategies so that television media companies can compete competitively under digital acceleration. This study included the SWOT, Fuzzy AHP, and TOPSIS methodologies. From six proposed alternative strategies, using internet for program promotion in the form of interactive content becomes a prioritized strategy to improve business performance.

KW - Digitalization

KW - Fuzzy Analytic Hierarchy Process

KW - SWOT

KW - Television Media

KW - TOPSIS

UR - http://www.scopus.com/inward/record.url?scp=85189170253&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:85189170253

SN - 2189-0420

VL - 11

SP - 547

EP - 554

JO - Evergreen

JF - Evergreen

IS - 1

ER -

Digital Technology Adaptation Strategy Formulation for Television Media Company in Indonesia Using SWOT-Fuzzy AHP-TOPSIS

Abstract

Keywords

UN SDGs

Other files and links

Fingerprint

Cite this