TY - JOUR
T1 - Digital-social construction of willingness to pay in online marketplace
T2 - Economic sociology of the digital functional food market in Indonesia
AU - Fauzi, Achmad
AU - Hardjosoekarto, Sudarsono
AU - Radhiatmoko, Radhiatmoko
AU - Herwantoko, One
AU - Darwan, Darwan
AU - Manik, Ewina Efriani
AU - Romli, Zainur
N1 - Funding Information:
The authors disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: This research was funded and supported by Master’s program scholarship of the Indonesian education scholarship, Lembaga Pengelola Dana Pendidikan (LPDP).
Publisher Copyright:
© The Author(s) 2023.
PY - 2023/7
Y1 - 2023/7
N2 - This study explores the phenomenon of digital-social construction in the form of anonymous transactions, asymmetric information, and unlimited access in online marketplace. The study was conducted by processing digital data of 5131 comments, descriptions, and rating records of 1988 IDs of functional food products sold at Bukalapak, one of the largest marketplaces in Indonesia. Using Python and Google Studio software, digital-social interactions are mapped and visualized based on four conceptual frameworks of economic sociology, namely social embeddedness of market, product standardization, intersubjective construction of symbolic value, and willingness to pay. This study marks a new chapter in the study of contemporary economic sociology, in which conventional conceptual frameworks are applied to uncover digital market phenomena using research methods that fully process and analyze big data in the business field.
AB - This study explores the phenomenon of digital-social construction in the form of anonymous transactions, asymmetric information, and unlimited access in online marketplace. The study was conducted by processing digital data of 5131 comments, descriptions, and rating records of 1988 IDs of functional food products sold at Bukalapak, one of the largest marketplaces in Indonesia. Using Python and Google Studio software, digital-social interactions are mapped and visualized based on four conceptual frameworks of economic sociology, namely social embeddedness of market, product standardization, intersubjective construction of symbolic value, and willingness to pay. This study marks a new chapter in the study of contemporary economic sociology, in which conventional conceptual frameworks are applied to uncover digital market phenomena using research methods that fully process and analyze big data in the business field.
KW - Digital-social construction
KW - economic sociology
KW - functional food
KW - value construction
KW - willingness to pay
UR - http://www.scopus.com/inward/record.url?scp=85163174313&partnerID=8YFLogxK
U2 - 10.1177/02685809231183328
DO - 10.1177/02685809231183328
M3 - Article
AN - SCOPUS:85163174313
SN - 0268-5809
VL - 38
SP - 517
EP - 538
JO - International Sociology
JF - International Sociology
IS - 4
ER -