TY - JOUR
T1 - Digital marketing innovation and firm performance
T2 - the role of decision-making comprehensiveness in dynamic environments
AU - Erhan, Trihadi Pudiawan
AU - van Doorn, Sebastiaan
AU - Japutra, Arnold
AU - Ekaputra, Irwan Adi
N1 - Funding Information:
This research is funded by the Australia-Indonesia Centre, and Trihadi Pudiawan Erhan received a doctoral degree funding award from the Indonesia Endowment Fund for Education (LPDP).
Publisher Copyright:
© 2023, Emerald Publishing Limited.
PY - 2024/2/6
Y1 - 2024/2/6
N2 - Purpose: This study integrates insights from upper echelon (UE) theory and the attention-based view (ABV) to analyze how digital marketing innovation might enhance organizational performance in a pandemic context by addressing top management team (TMT) decision-making comprehensiveness and environmental dynamism. Design/methodology/approach: This research utilizes a dataset collected through a questionnaire survey of 143 Indonesia Stock Exchange (IDX)-listed firms operating during the coronavirus pandemic (COVID-19). Hierarchical regression analyses were used to assess the overall hypothesis. Findings: The authors discover that innovation in digital marketing has a beneficial effect on firm performance in a pandemic setting. The authors further find that decision comprehensiveness moderates the relationship between digital marketing innovation and firm performance with accentuated benefits in stable environments. Originality/value: This study broadens the understanding of contextual factors that influence the performance benefits of digital marketing innovation and sheds light on the role of TMT decision comprehensiveness in enhancing the impact of digital marketing innovation on firm performance. In addition, the authors developed and tested a new digital marketing innovation measure.
AB - Purpose: This study integrates insights from upper echelon (UE) theory and the attention-based view (ABV) to analyze how digital marketing innovation might enhance organizational performance in a pandemic context by addressing top management team (TMT) decision-making comprehensiveness and environmental dynamism. Design/methodology/approach: This research utilizes a dataset collected through a questionnaire survey of 143 Indonesia Stock Exchange (IDX)-listed firms operating during the coronavirus pandemic (COVID-19). Hierarchical regression analyses were used to assess the overall hypothesis. Findings: The authors discover that innovation in digital marketing has a beneficial effect on firm performance in a pandemic setting. The authors further find that decision comprehensiveness moderates the relationship between digital marketing innovation and firm performance with accentuated benefits in stable environments. Originality/value: This study broadens the understanding of contextual factors that influence the performance benefits of digital marketing innovation and sheds light on the role of TMT decision comprehensiveness in enhancing the impact of digital marketing innovation on firm performance. In addition, the authors developed and tested a new digital marketing innovation measure.
KW - Decision comprehensiveness
KW - Digital marketing innovation
KW - Environmental dynamism
KW - Organizational performance
KW - Upper echelon
UR - http://www.scopus.com/inward/record.url?scp=85170523277&partnerID=8YFLogxK
U2 - 10.1108/APJML-01-2023-0097
DO - 10.1108/APJML-01-2023-0097
M3 - Article
AN - SCOPUS:85170523277
SN - 1355-5855
VL - 36
SP - 435
EP - 456
JO - Asia Pacific Journal of Marketing and Logistics
JF - Asia Pacific Journal of Marketing and Logistics
IS - 2
ER -