Digital Marketing and Promotion Strategy for ICALTD's Cultural Program: Supports to Improvements of Millennial Generation's Cultural Literation

Deka Anggawira, Tamara Adriani Salim

Research output: Contribution to conferencePaperpeer-review

Abstract

Background. This is a preliminary research situated in Indonesian Center for Agricultural Library and Technology Dissemination (ICALTD), special library in Indonesia under Ministry of Agriculture. With the development of technology, millennial generation have less awareness to the urgency of agricultural science and information. I hypothesize that if librarian in ICALTD optimize the strategy of digital marketing and promotion for their cultural program would give significant impact to improvement of millennial generation awareness and participation. Objectives. This paper presents the strategy of digital marketing for cultural program that held by ICALTD in attempt to increase the cultural literacy of millennials generation. It describes some examples of cultural program that held by ICALTD and the strategy to promote and market it. Methods. The study is carried out using a qualitative method, conducted through direct observation and interviews. Results. ICALTD have two cultural programming such as kid's corner services and library open house. The strategy for market and promoting those activities dominated by conventional or local ways. In addition, the participation and appreciation to library's cultural program still low.
Original languageEnglish
Publication statusPublished - 2017
EventThe 8th A-LIEP Conference - TH, Bangkok, Thailand
Duration: 1 Jan 2017 → …
http://elsevier.com/theconference

Conference

ConferenceThe 8th A-LIEP Conference
Country/TerritoryThailand
CityBangkok
Period1/01/17 → …
Internet address

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