In the previous research, it was found that the individual trademark system has not been effectively utilized to support the business of batik SMEs, particularly in several Batik industry centers in Java, namely Bantul in Yogyakarta province, Kauman in Pekalongan, and Laweyan in Solo. However, the fact that those SMEs gather in a community, organization, or kinships bring potentials for development of collective trademarks, which can address the problems that individual trademark cannot anticipate. This can also be a strategy to anticipate the free-trade ‘attack,’ i.e. imported textiles with batik patterns/motifs; yet not the original Indonesian Batik. Therefore, Indonesian batik SMEs need to be nurtured and encouraged to register their own collective trademarks, and to build their branding infrastructure, through local batik community’s standardization, and collective batik labeling. This present research focuses on the development of collective trademark utilization by one long-known Batik community in Solo province, Kampung Batik Laweyan.