Developing Digital Wallet Services in Indonesia: A Multigeneration Perspective

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Abstract

Digital Wallet is growing rapidly in the last 5 years. This study aims to identify the influencing factors user intentions to use and recommend digital wallets based on a multi-generation preference perspective. 205 respondent's data obtained by filling in an online form at Google form. This study is using the Partial Least Square (PLS) method using SMARTPLS 3 software, the results of data analysis show in Generation X, Perceived ease of use, Perceived Usefulness, Compatibility, and Trust positively influence Intention to Use. factors that influence intention to use in generation Y are Perceived Usefulness, Perceived Behavioral Control, and Trust. Factors that influence generation Z are Perceived Ease of Use, and Perceived Usefulness. Based on these results, 10 strategic recommendations were proposed. Based on the TOPSIS method and importance-performance analysis, the best strategy for generation X is the compatibility of digital wallet to the payment of transportation services, while in generation Y and generation Z The priority strategy is campaigning the uses of the wallet digital. In general, strategies that have high priority are those related to conformity with public transportation payments, campaigns about the use of digital wallets, the conciseness of digital wallet applications, and the completeness of bill payment services.

Original languageEnglish
Title of host publicationProceedings of the International Conference on Engineering and Information Technology for Sustainable Industry, ICONETSI 2020
PublisherAssociation for Computing Machinery
ISBN (Electronic)9781450387712
DOIs
Publication statusPublished - 28 Sep 2020
Event2020 International Conference on Engineering and Information Technology for Sustainable Industry, ICONETSI 2020 - Virtual, Online, Indonesia
Duration: 28 Sep 202029 Sep 2020

Publication series

NameACM International Conference Proceeding Series

Conference

Conference2020 International Conference on Engineering and Information Technology for Sustainable Industry, ICONETSI 2020
CountryIndonesia
CityVirtual, Online
Period28/09/2029/09/20

Keywords

  • Digital Wallet
  • Digital Wallet Strategy
  • Mobile Payment
  • Partial Least Square
  • Technology Acceptance

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