Infrastructure development plays a strategic role in encouraging investments and in driving economic growth to meet the targets set by the government. The existence of Sunda Strait Bridge (SSB) is expected to contribute to the infrastructure development and national economic growth, since the bridge connects two major islands in Indonesia, Java and Sumatera. Being one of the initiatives of the government's mega infrastructure projects listed in the Master Plan for the Acceleration and Expansion of Indonesia's Economic Development (MP3EI) in 2011, Sunda Strait Bridge construction requires an optimum study in the aspects of planning, funding and techniques of the project development in order to enhance economic growth and regional development. This research is proposed to conduct a comprehensive study on the conceptual design of SSB to produce added value for the construction of SSB. Value engineering has been used as a methodology to provide added value and to enhance maximum result for project development in terms of improvement on quality, technology, and innovation. Quantitative approach is conducted through online and offline questionnaire surveys to major stakeholders. Results and discussions from the questionnaire survey are presented, including risks identification that may affect project performance, identification of additional functions for innovation, and finally, key success factors of Public Private Partnership (PPP) scheme in Indonesia to provide partnership funding for the infrastructure SSB project.