Crowdfunding is an approach that has been widely used to raise capital from individuals to finance a venture, known for its ability to reach a large pool of new capital gathered from the crowd. Though it has been extensively applied to finance property developments in real estate industry in some countries, crowdfunding method still has some drawbacks in regard to the accountability and transparency of the platform. Hence, this study attempts to propose a crowdfunding model for property investment that takes into account blockchain technology addressing those shortcomings. Both qualitative and quantitative methods are used to achieve the objectives of this study through literature review, questionnaire surveys, benchmarking study, and expert interviews. As a result, the features of crowdfunding platform utilizing blockchain technology that can improve the accountability and transparency are determined, and the design of the operational workflow for the blockchain-based property crowdfunding platform is proposed as an alternative to the conventional crowdfunding platform, therefore addressing financial issues in property investment.