Abstract
On the last ten years, telecommunication industry in Indonesia has passed through several transformations on network and service convergence. In this digitally disrupted era, there is change of communication trends from voice and text message communication to data-based application communication (Over-the-Top communications) resulted decline of company revenue. However, telecommunication should have had big role, therefore company should adapt the strategy to catch that opportunity. The aim of this research is to investigate the determinants of innovation strategy in Indonesia telecommunication industry. This research is conducted qualitatively with semi-structured interviews. Strong evidences are shown that product innovation is done the most both in Indonesia and other developed countries. The results indicate that the criteria information technology infrastructure, digital customer experience, business process, profitability, and the quality of product/service are the determinants on the design of innovation strategy in Indonesia telecommunication industry.
| Original language | English |
|---|---|
| Article number | 012086 |
| Journal | IOP Conference Series: Materials Science and Engineering |
| Volume | 598 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 9 Sep 2019 |
| Event | Joint Conference of the 6th Annual Conference of Industrial and System Engineering 2019, ACISE 2019 and 1st International Conference on Risk Management as an Interdisciplinary Approach 2019, ICRMIA 2019 - Semarang, Central Java, Indonesia Duration: 23 Apr 2019 → 24 Apr 2019 |
