TY - GEN
T1 - Determinants of Citizen Adoption to Engage in Instagram for Public Services
AU - Maulana, Ahmad Hendra
AU - Handayani, Putu Wuri
N1 - Funding Information:
This work was supported by the Universitas Indonesia [PUTI Q2, grant No. NKB-1472/UN2.RST/HKP.05.00/ 2020]. The authors wish to thank Universitas Indonesia, for the support for this study.
Publisher Copyright:
© 2021 Institute of Advanced Engineering and Science (IAES).
PY - 2021
Y1 - 2021
N2 - The existence of public stigma about the difficulty of obtaining permits in Jakarta is a significant challenge for the Investment and One-Stop Integrated Service Agency of Jakarta (DPMPTSP) in providing public services. Through the Instagram Layananjakarta social media account, DPMPTSP tries to eliminate this stigma. However, with a low level of citizens engagement, which is 0.16%, it becomes a stumbling block in carrying out its primary duties and functions, even though there are 160 million active social media users in Indonesia. This study aims to determine what factors influence citizen's adoption to participate in the Layananjakarta. This study combines the Uses and Gratifications Theory (UGT), Technology Acceptance Model (TAM) theory, and the trust in the platform. This study used quantitative approach by surveying 378 people who had follow Layananjakarta. The data were analyzed using the CB-SEM method and AMOS 26.0 software. The analysis results show that the information seeking, socialization, perceived usefulness, and trust in the platform factors significantly influence the intention to use. Furthermore, the intention to use has a significant effect on the actual adoption of the citizens to participate in the Layananjakarta.
AB - The existence of public stigma about the difficulty of obtaining permits in Jakarta is a significant challenge for the Investment and One-Stop Integrated Service Agency of Jakarta (DPMPTSP) in providing public services. Through the Instagram Layananjakarta social media account, DPMPTSP tries to eliminate this stigma. However, with a low level of citizens engagement, which is 0.16%, it becomes a stumbling block in carrying out its primary duties and functions, even though there are 160 million active social media users in Indonesia. This study aims to determine what factors influence citizen's adoption to participate in the Layananjakarta. This study combines the Uses and Gratifications Theory (UGT), Technology Acceptance Model (TAM) theory, and the trust in the platform. This study used quantitative approach by surveying 378 people who had follow Layananjakarta. The data were analyzed using the CB-SEM method and AMOS 26.0 software. The analysis results show that the information seeking, socialization, perceived usefulness, and trust in the platform factors significantly influence the intention to use. Furthermore, the intention to use has a significant effect on the actual adoption of the citizens to participate in the Layananjakarta.
KW - CB-SEM
KW - Citizens engagement
KW - Instagram
KW - Public services
KW - Technology Acceptance Model
KW - Trust in the platform
KW - Uses and Gratifications Theory
UR - http://www.scopus.com/inward/record.url?scp=85122944417&partnerID=8YFLogxK
U2 - 10.23919/EECSI53397.2021.9624295
DO - 10.23919/EECSI53397.2021.9624295
M3 - Conference contribution
AN - SCOPUS:85122944417
T3 - International Conference on Electrical Engineering, Computer Science and Informatics (EECSI)
SP - 90
EP - 95
BT - Proceedings - 8th International Conference on Electrical Engineering, Computer Science and Informatics, EECSI 2021
A2 - Jiddin, Auzani
A2 - Amjad, M
A2 - Subroto, Imam MI
A2 - Facta, Mochammad
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 8th International Conference on Electrical Engineering, Computer Science and Informatics, EECSI 2021
Y2 - 20 October 2021 through 21 October 2021
ER -